The Mom Inventors Handbook

How to Turn Your Great Idea into the Next Big Thing, Revised and Expanded 2nd Ed

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Pub Date Apr 11 2014 | Archive Date Nov 04 2014

Description

The new edition of the definitive Mom-tested guide for aspiring product entrepreneurs – packed with important new resources

Since its publication in 2005, thousands of moms successfully followed entrepreneur Tamara Monosoff's acclaimed advice in THE MOM INVENTOR’S HANDBOOK to entrepreneurial success.

Mompreneur-tested over nearly ten years, THE MOM INVENTOR’S HANDBOOK, SECOND EDITION includes real-life stories from more than 50 women (and men too!) who created a product solution and effectively took it to market. They offer up personal resources and true insider tips on how others can do the same. The book is also interactive, including QR codes where readers can scan to view digital videos that bring the stories to life.

This revised and expanded edition offers entrepreneurs updated information on product research and patent searches, crowdfunding, microloans, angel investors, in-depth coverage of video marketing, and how to navigate alternative sales channels like Groupon and LivingSocial, and more.

"Nearly every aspect of the process of developing and launching a new product has changed in unimaginable ways since my first book in 2005," says Monosoff. "From the boom of social media to new options in funding and creative ways to distribute products, it's truly a whole new world for entrepreneurs. I'm thrilled to update readers on the smart tools - and incredible new resources - to help them succeed today."

Monosoff is Founder of Mom Invented®, a dynamic company with the mission to “Inspire, Inform & Boldly Promote Courageous Women in Business.” An award winning inventor, social entrepreneur, educator and frequent speaker on Entrepreneurship and Women & Leadership. She is a former White House aide and holds a Masters (MA) and Doctorate Degree (Ed.D.) from the University of San Francisco, and a B.A. from the University of California at Santa Barbara. www.TamaraMonosoff.com

The new edition of the definitive Mom-tested guide for aspiring product entrepreneurs – packed with important new resources

Since its publication in 2005, thousands of moms successfully...


A Note From the Publisher

Also, available in e-book

Also, available in e-book


Advance Praise

"I am asked every day for advice about how to get products onto the shelves of our clubs. The answer to this question is in your hands." -- from the foreword by Julie Martin-Allen, Senior Director of Showcase Events, Sam's Club

"We could not have done this without The Mom Inventors Handbook . . . our 'business bible.'" -- Lisa Hoskins-Holmes and Karen Wildman, creators of The Bheestie Bag

"I'm not a mom--or a woman--but I used The Mom Inventors Handbook to bring my [product] to market, and it won Best New Product awards at our first two national tradeshows!" -- Tony Deitch, creator of Sasquatch! Pet Beds

"I used The Mom Inventors Handbook at the beginning of my journey. My product was selected as one of the winning products on the TV Show Shark Tank and is now distributed internationally." -- Tiffany Krumins, creator of Ava the Elephant

"When I had the idea for Carry-Her Doll Carriers and found The Mom Inventors Handbook, I couldn't put it down! I’m on track to sell 85,000 units this year with my new placements in Toys "R" Us, FAO Schwartz, and Walmart!" -- Roberta Wagner, creator of Carry-Her Doll Carriers

"I am asked every day for advice about how to get products onto the shelves of our clubs. The answer to this question is in your hands." -- from the foreword by Julie Martin-Allen, Senior Director...


Marketing Plan

PROMOTIONAL CAMPAIGN

National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign

PROMOTIONAL CAMPAIGN

National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign


Available Editions

EDITION Paperback
ISBN 9780071822824
PRICE $22.00 (USD)

Average rating from 4 members


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