“Reading this book will help you avoid many pitfalls.”

—Nicholas Negroponte, professor at the MIT Media Lab

“A crucial and wise guide for anyone considering a journey through startup land, with clear lessons for the budding entrepreneur.”

—Sanjay Sarma, professor of mechanical engineering and director of digital learning

at the Massachusetts Institute of Technology

“There’s a lot of great insights and practical advice for the entrepreneur in this book, stuff you normally won’t read or hear unless you buy some hard-bitten company founder a few drinks. If you are launching a technology startup, reading this book is the thing you should do first.”

—Mark Roberti, founder and editor in chief of The RFID Journal

“A visceral, behind-the-scenes guide to technology entrepreneurship. Bernd tells it like it is and presents a universe of solutions to tricky startup situations that can significantly improve the odds of success. Indispensable.”

—Larry Begley, cofounder and managing director at .406 Ventures

“A must for any budding entrepreneur. It explains every aspect of the startup process, from knowing when you’ve got the right idea to surviving within a large corporation after you’ve sold your startup—and everything in between.”

—Tim Rowe, founder and CEO of the Cambridge Innovations Center

“With humor and the wisdom of experience, Bernd brilliantly captures the essentials of building, funding, and exiting a tech company. Whatever the problem, The Tech Entrepreneur’s Survival Guide offers a straightforward and lucid solution to the startup dilemma.”

—Hans-Michael Hauser, managing director at the Boston Consulting Group

“One of the most useful books on entrepreneurship I have read. Bernd’s subtle sense of humor makes it an entertaining read from start to finish.”

—Stefan Goetz, managing director of Hellman & Friedman Private Equity

“Bernd provides a fresh perspective, original insight, and innovative workarounds that are new even to a veteran startup and venture capital attorney like myself. Highly useful—and highly entertaining!”

—Jonathan Gworek, partner at Morse, Barnes-Brown, Pendleton PC

“A must-read for aspiring high-tech entrepreneurs. It provides practical details on all aspects of building a company, especially for situations where things do not quite work out as planned. The spot-on advice, delivered with a smattering of humor, is invaluable.”

—Thomas A. Weber, professor of operations, economics, and strategy at the Management

of Technology and Entrepreneurship Institute, Swiss Federal Institute of Technology

“Bernd provides broadly applicable lessons on how to make a tech startup successful. He does away with the cliché of the infallible tech genius and entrepreneur and presents a more realistic approach to entrepreneurship.”

—Elgar Fleisch, professor at ETH Zurich and the University of St. Gallen

PROMOTIONAL CAMPAIGN

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