SuperLoop

How Understanding Beliefs, Biology, and Behavior Creates a Business that Works for Every One

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Pub Date Oct 22 2024 | Archive Date Oct 22 2024
Advantage Books | Advantage Media Group

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Description

“An inspiring and practical system for operating conscious businesses while being a conscious leader.” – Dr. Deepak Chopra, MD

SuperLoop: How Understanding Beliefs, Biology, and Behavior Creates a Business that Works for Every ONE is a transformative road map that revolutionizes how we approach work, leadership, and personal growth. Drawing from over four decades of experience and founding and operating five multimillion-dollar businesses, Susan Leger Ferraro presents a groundbreaking methodology that bridges the gap between self-awareness and organizational success.

At the heart of this book is the SuperLoop concept—a self-reinforcing cycle of beliefs, biology, and behavior that shapes our reality as well as our brain. Susan demonstrates how understanding and mastering this cycle can lead to profound changes in both individual performance and organizational success.

Readers will discover powerful tools and practices, including:

  • FeedForward: A revolutionary approach to feedback that promotes growth and collaboration
  • Clearing Conversations: Techniques for addressing conflicts and misalignments with clarity and empathy
  • The Pathmaker role: A new paradigm for employee development and support

Through compelling case studies led by Susan and her team and operational practices, Susan illustrates how these methods have transformed companies across various industries, from tech giants to healthcare providers.

SuperLoop challenges traditional notions of workplace dynamics, advocating for a human-centric approach that values the whole person. It offers strategies for creating psychologically safe environments, fostering authentic communication, and building cultures of accountability, both self accountability and peer to peer accountability as well as creative innovations.

This book is not just for CEOs and HR professionals; it's for all of us looking to maximize potential and create meaningful change in and out of the workplace. Susan’s insights on perception, responsibility, and cultural transformation provide a roadmap for navigating the complexities of modern work environments.

Whether you're leading a team, starting a business, or seeking personal growth, SuperLoop offers the tools to turn consciousness into action, unlocking unprecedented levels of human potential and organizational performance.

“An inspiring and practical system for operating conscious businesses while being a conscious leader.” – Dr. Deepak Chopra, MD

SuperLoop: How Understanding Beliefs, Biology, and Behavior Creates a...


Advance Praise

“An inspiring and practical system for operating conscious businesses while being a conscious leader.”

– Dr. Deepak Chopra, MD

Author, The Seven Spiritual Laws of Success, Quantum Healing, *and others


“This powerful, inspiring book embodies a refreshing humanistic approach, reminding us that behind every business strategy and decision lies the heartbeat of humanity. With profound insight and empathy, Susan champions the idea that success isn\'t just about numbers, but also about uplifting individuals and communities. Through her writing, Susan inspires us to lead with compassion, empathy, and a deep understanding of the human experience, creating a brighter, more fulfilling future for all. This book is a 'game changer' for any organization.”

— Gary McGuey

Senior Lead Consultant Coach; Author, Mentor in Me and The Inspirational Teacher


“SLF is a visionary whose enthusiasm for the world she imagines is contagious. Leger Ferraro is a leader who walks the walk, sharing brilliance and insight gleaned from four decades of experience—from the 17 year-old entrepreneur to the wildly successful creator, mother, grandmother and CEO of six multi-million dollar businesses. Read *SuperLoop* to be inspired, challenged, and guided—by a guide of the highest integrity, skill, and wisdom—to make a better world for yourself, your colleagues and all those you love. It is possible to create successful businesses where people thrive. Leger Ferraro leads the way.”

— Sara Schley

CEO, Seed Systems; Co-Founder, B Corp B The Change Women CEO’s; Author, BrainStorm, Filmmaker: BrainStorm


“Kudos to Susan Leger-Ferraro for penning a timely and masterful book. The two pillars of success are having grit and being happy. The author drawing from her vast experience, and her profound insights and visionary leadership has gifted us this remarkable book. Read it, and incorporate the many lessons learned and it will certainly foster transformative change in any business endeavor. This is a must read for any organization that wants to lead with both mind and heart.”

— Sanjiv Chopra, M.B.B.S., M.A.C.P.

Professor of Medicine, Harvard Medical School


“I’m honored and proud to have the opportunity to share my thoughts on Susan Leger Ferraro’s phenomenal body of work, SuperLoop. I’m an Operational Excellence pro, lean six sigma master black belt, performance coach, mergers and acquisitions advisor who’s been equally dedicated to integrating community service, localized economic development and cultivating learning, education and uplift within all of our business engagements and project deployments. I thought we were really on-to something. Then I started reading Susan’s Masterpiece!! My mantra has always been, Everything Counts, and I’m very confident in proclaiming that SuperLoop will more than adequately prepare the reader with a very organized, relatable construct that heightens understanding, situational awareness and sincere human emotion. If you’re also an advocate of, 'Success is always in the details!' you’ll be enthused to know that Susan has provided a comprehensive guide of successful strategies, tactics to responsibly empower Conscious Leadership, Cultivating Thriving Humancentric Systems and endorsing the DNA of being Good Humans who want to change the world for the betterment of Everyone. I’m now relentlessly pursuing becoming a Superloop Praxis Practitioner…and an even better contributor to humanity!”

— John Howard, II

Founder and CEO, JH2 Performance Group, LLCC


“I’ve waited more than a decade for this treasure of a book by Susan Leger Ferraro! The rewards are renewed employee engagement coupled with increased company performance through time-tested proven processes which Susan labels as 'Actionable Awareness.' These processes serve to leverage humanity from a base of authenticity. Here’s the guide to a better way of working and living!”

— Jack Daly

CEO, Coach, and Serial Entrepreneur


“I've seen many of the challenges Susan mentions in SuperLoop, at companies large and small, including Microsoft and Google. Beliefs, Biology, and Behavior are key factors in optimal performance. It is about alignment when creating a passionate team committed to the mission. Believing in that mission, and trusting the team to do their part is the foundation of high functioning teams. If work is a collection of never ending tasks...that isn't a mission. Individual contributors completing work assignments alone...isn't a team. It is surprising how many companies fail to articulate their mission, and each team members' part in it. SuperLoop is about designing a comprehensive model to connect mission and passion to the people that create results in our organizations and the world.”

— Don Dodge

VP, Google, Microsoft, Napster


“In her new book, SuperLoop, highly acclaimed social entrepreneur Susan Leger Ferraro offers a radical idea—the creation of a 'human' model of the workplace—a place that celebrates feelings and beliefs in a conscious way to build successful business cultures. Beautifully written, SuperLoop offers the 'how to' for businesses that want to keep their employees and to reclaim humanity while still meeting the bottom line.”

— Kathy Hirsh-Pasek

Professor of Psychology, Temple University; Author, Einstein Never Used Flashcards and Becoming Brilliant

“As an author who has spent over 30 years in the publishing industry, with more than 500 books published, but above all as an avid reader and editor, I must say that SuperLoop: How Understanding Our Beliefs, Biology, and Behavior Can Create a Business that Works for Every ONE by Susan Leger Ferraro goes beyond the conventional proposals of empowerment and entrepreneurship books. She validates every word with her own experience, and I can attest to that because I know that everything she touches turns not only into gold, but a world of prosperity and happiness. She showcases the brightest side of a productive society where humans are always the most important value—the protagonist and beneficiary of progress. Reading this book has been nothing short of a revelation. It's not just insightful—it’s transformative! From the outset, Susan’s words struck a chord within me. She deftly articulates the discord that exists in our workplaces today, a dissonance that I, and many others, have wrestled with. But more than just identifying the problem, Susan provides a roadmap for change. SuperLoop stands out for its commitment to practical, actionable change. Through the SuperLoop Praxis, Susan equips us with the tools and strategies to bring about meaningful transformation in our workplaces. She empowers us to create environments that are not just productive, but also deeply satisfying. As I journeyed through the pages of SuperLoop, I found myself challenged, inspired, and ultimately, transformed. Susan’s words are more than just a call to action—they are an invitation to embrace our shared humanity, to acknowledge the inherent worth of every individual, and to create spaces where everyone can thrive and flourish. SuperLoop is more than a book—it’s a manifesto for a new way of working, a testament to the power of empathy, compassion, and conscious leadership. It’s a reminder that we all have the power to shape our reality, to create a world where work is not just a means to an end, but a source of joy, fulfillment, and meaning.”

— Yanitzia Canetti

CEO, Cambridge BrickHouse, Author, Professor


SuperLoop explains in a straightforward and very accessible way how to transform any organization into a more humane, effective, and sustainable system—simultaneously enhancing financial success and increasing social impact. Leveraging the latest scientific research on human flourishing, as well as Susan Leger Ferraro’s own remarkable experience as entrepreneur, this engaging and inspiring book serves as an operating manual for success in an era of conscious capitalism.”

— Phil Zelazo, PhD

Nancy M. and John E. Lindahl Professor, University of Minnesota; Co-Founder, Reflective Performance, Inc.


“Susan has always been a visionary in how to connect the pillars of humanity, civic engagement, and purposeful entrepreneurship. In SuperLoop, she brings all of that experience to the forefront, providing organizational leaders with a new understanding regarding how our individual beliefs, biology, and behavior impact workplace effectiveness and morale. Susan’s insightful new approaches and perspectives enable leaders to create dynamic, human-centric work cultures that support and engage today’s workforce, enabling their organizations to be more successful, productive, and equitable.”

— Kyle Zimmer

President, CEO, and Co-founder, First Book


“Susan Leger Ferraro is a thinker like no other. She has shown the capacity and drive to work across domains as disparate as early education, beauty, food, and employment post-recidivism. From this body of work, she has extracted a set of leadership best practices that, frankly, the rest of all would be hard pressed to determine. Thankfully, she has now put pen to paper, and the result is SuperLoop. If you want to push your thinking about leadership to a whole new level, I cannot recommend this book more highly.”

— Dr. Frances K. Hurley, Ed.D.

Principal, Hurley International


“An approachable and interesting read, SuperLoop is informative, authentic and practical. Susan walks the walk, offering a master class in implementing business practices for a human-centered and more sustainable future.”

— Mary Haggerty

Director of Media Engagement, GBH


SuperLoop offers a framework for working with people to get the results we want for others by creating conditions that allow for curiosity and appreciation of the individuals doing the work. The book offers practical tools, actionable suggestions, and tools for individuals and organizations that lead to transformation through conscious choices. Conscious choices are a crucial driver in tailoring our actions to listen to and respond to young children, families, and communities historically marginalized by existing programs, policies, practices, and institutions.”

— Sherri Killins Stewart Ed.D.

President and CEO, Leaders Making it Possible, Inc.


SuperLoop, like Susan herself, dares to center humanity in running a successful business. As traditional extractive business cultures crumble, here rises SuperLoop: both an invitation and set of practices that call us to take care of one another as we take care of business. Spoiler alert: the practices here will up-level not only how you do business, but the quality of your relationships, in and outside of work. If ever there was a moment for a roadmap of human-centered, time-tested, whole-human business practices, it is now. Welcome to SuperLoop, where consciousness meets sustainable business. What a gift!”

— Christine Zanchi, M.Ed, CPCC

Startup advisor, R&D executive, and executive coach


“Susan Leger Ferraro teaches us the art of transformation: for ourselves, our workplaces, and communities, and in doing so, the world. A champion of inclusive and equitable workplaces, Leger Ferraro promotes a vision of how we can build workplaces and communities that work for all and allow us to call each other forward. From her work as an entrepreneur, advisor to companies, educator, and coach, Susan brings her wisdom, science, expertise, and neuroscience to the rescue. This book will help you to build Human Centric Organizations which promote the 'I' and elevate the 'We' and the \All.' We start now.”

— Deborah Leipziger

Author, The Corporate Responsibility Code Book; Founder, The Lexicon of Change



SuperLoop is being sold as a business book, for good reason, but it’s so much more than that. The core of the principles and ideas throughout it is our connected humanness, compassion and personal and interpersonal flourishing. So, maybe it’s fair to say that it’s a business book with a soul and a heart (thank God!). Ms. Leger Ferraro has given us a template, not just for how to run our organizations, but how to live a more authentic and empathetic life in general. And how when we do this our places of work, our organizations, and even our personal lives and relationships all improve. And we shouldn’t be surprised by this take, as the author is the walking embodiment of advocating for authenticity, realness and shared human experiences. In a time when our world seems so disconnected and the work place feels the same, the author gives a blue print for how to come together and create more harmony, empathy, and results through authentic communication and connection. One of the focuses of SuperLoop is supporting a 'more human model work culture—and that this more human centered work model could make organizations more effective.' I would take it further and suggest that a more human centered LIFE model is needed now more than ever. And knowing the author as I do, she is suggesting the same thing. I have been on the receiving end of her coaching and trainings for many years, and I have walked away not only armed with practical skills and tangible take-aways, but I have walked away a better, more compassionate, loving and equity based leader. More importantly I’ve walked away a better person. Ms. Leger Ferraro states, 'There is no actual divide between our work lives and the rest of our lives.' She makes the point that by creating BETTER people in the work environment they go on to be BETTER people in whole, out in the world. And I cannot think of a better mission as a great leader. SuperLoop is a must read for not just business owners, executives and HR employees, but for all humans in any leadership or management positions wanting a more authentic, fulfilled life experience. Kudos to SuperLoop for putting love and compassion back in the C Suite!”

 Michelle Rose Gilman

Founder, Fusion Academy


“Reading SuperLoop: How Understanding Beliefs, Biology, and Behavior Can Build a Business that Works for Every ONE, I was immediately struck by the profound relevance and resonance of its themes—not just for the global community, but particularly for us in South Africa, where the struggle against generational poverty is a pressing reality. Leger Ferraro masterfully intertwines the concepts of conscious education and ethical business operations, presenting a compelling case for their importance in empowering artists and driving socio-economic transformation. As a business educator, I found the exploration of these concepts both enlightening and invigorating. The book's focus on elevating artists globally is particularly inspiring. By highlighting the immense, often untapped potential of artists, and proposing innovative strategies for their upliftment, the author provides a refreshing perspective on how we can harness creativity and talent to effect positive change. This vision is not only applicable to the arts sector but can also inspire broader initiatives aimed at poverty alleviation and wealth creation. The author's proposed shift from generational poverty to generational wealth is a powerful call to action. The strategies and examples provided offer practical tools as to how this shift can be achieved, making it a valuable resource for educators, policymakers, business leaders, and artists alike. SuperLoop is a must-read, filled with innovative ideas, practical strategies, and inspiring stories. It is a guidebook for all of us striving to create a more equitable, prosperous, and artistically vibrant world."

— Kheti Ngwenya

Founder and CEO, SchoolMedia South Africa


“As a musical artist and producer who has seen the transformative power of creativity firsthand, I found SuperLoop: How Understanding Beliefs, Biology, and Behavior Can Create a Business that Works for Every ONE to be a compelling and insightful read. The author brilliantly bridges the worlds of business, biology, and behavioral science, presenting a unique approach that emphasizes the importance of understanding our beliefs and how they shape our perceptions and actions. The concept of the SuperLoop is a powerful tool for individuals and organizations alike, offering a new perspective to creating businesses that are not just profitable, but also equitable and socially conscious. What resonated most with me was the book's focus on elevating the roles of artists and teachers. The author recognizes their critical contribution to society and the economy, and provides concrete strategies for how they can be empowered to help transform poverty into wealth. As an artist myself, this vision is both inspiring and empowering. SuperLoop is a must-read for anyone interested in creating sustainable change, whether in the business world, the arts, or education. It offers a powerful blueprint for building a business that truly works for everyone, and I believe it has the potential to inspire a new wave of conscious, inclusive entrepreneurship."

— Gemini Major

Malawian Artist/Producer


SuperLoop is an enlightening and transformative read centered around accountability and ethical leadership. This book delves deep into the principles of human centric practices, emphasizing the importance of integrity, transparency, and social responsibility in today's world. SLF’s insightful perspectives on how businesses can align profit with purpose inspire us to advocate for, and ourselves practice, whole human practices within the political landscape, fostering a culture of integrity and accountability at all levels of governance. I highly recommend SuperLoop to anyone seeking to create positive change in the world. This book is a powerful guide for building a more sustainable and ethical environment, and I am confident that its message will inspire meaningful and positive transformation in both corporate and political arenas."

— Diana Dizoglio

Massachusetts State Auditor


SuperLoop is far more than a book, it is a philosophy that embodies the principles of strong leadership. Having had the privilege of working personally with Susan Leger Ferraro, I can strongly testify to the fact that this philosophy is rooted in decades of experience which has resulted in a magnitude of impact around the world. Susan is living proof that you can marry commercial success with sustainable impact if the right approach is applied and Superloop is the guide to doing this. Being someone that regularly works with creatives, I love how the book provides clear pathways to empower people to turn generational poverty into generational wealth. I strongly recommend this book to anyone who wants to become a more holistic leader and people who, like myself, struggled with the balance between commercial success and impact.”

— Eashan Thakrar

Founder, The Youth Project; Founder and CEO Mapogo Studios; Co-Founder, Imaginal Music 


“In SuperLoop, Susan Leger Ferraro demonstrates the truth to the saying that the important things we need in life, we learn in kindergarten. The founder of the academically and financially successful early childhood program, Little Sprouts, and a long-time leader in mindfulness and wellness programs, entrepreneur Leger Ferraro has been bringing this knowledge to advise businesses like Verizon and The Body Shop and now shares her wisdom about how to create humane workplaces that work for employees and for the bottom line. In this book, you’ll find truly innovative practices (such as replacing feedback with Feedforward) that will make you wish that this knowledge was much more widespread. Now it will be, thanks to SuperLoop!”

— Ellen Galinsky

President, Families and Work Institute; Best-selling author, Mind in the Making and The Breakthrough Years

“An inspiring and practical system for operating conscious businesses while being a conscious leader.”

– Dr. Deepak Chopra, MD

Author, The Seven Spiritual Laws of Success, Quantum Healing, *and others


...


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ISBN 9781642258219
PRICE $24.99 (USD)
PAGES 272

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Featured Reviews

This is a great book! It is a philosophy about life, about success and growth. I enjoyed it! The topics and writing kept me intrigued, and I definitely learned a few things! I have some new ideas I will use in my personal and work life that I am sure will help me succeed. I am grateful I got to read this book!

Thank you to NetGalley, the publishers, and especially the author for this ARC in exchange for my honest review of the book!!

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