The Predictable Profits Playbook

"I learned long ago that if you want to build an extraordinary business, you need an extraordinary strategy. The Predictable Profits Playbook delivers that formula, loaded with ideas, tactics, and examples. If you're an aggressive entrepreneur or small business owner who wants to dominate your market and build a rock-solid business - if you want to be capable of thriving in any economic situation, this is the book you've been looking for!" —Dan Schawbel, New York Times and Wall Street Journal Best-Selling Author, Speaker and Managing Partner of Millennial Branding

"Gaudet's book forces you to look at opportunities for growing your business that most entrepreneurs completely miss. It leaves you full of 'aha!' moments and equips you with ideas and strategies for leading your market using a little-known formula proven to build great companies. Timely, thought provoking, and penetrating - every serious entrepreneur should own a copy of The Predictable Profits Playbook." —Scott Gerber, author of "Never Get a 'Real' Job" and founder of the Young Entrepreneurs Council

"The Predictable Profits Playbook delivers something that I have found to be a rarity in the modern business book library. Charles Gaudet not only inspires, but also follows through with tactical blueprints for success - from learning how to position your company as the obvious choice, getting premium pricing, to strategies for getting more sales. If you want to grow your business, read this book!!" —Ryan Paugh, Co-Founder of Brazen Careerist & the Young Entrepreneurs Council

"As the creator of a product or service, an entrepreneur cannot sit back and expect cash to automatically come pouring into the corporate bank account. Inventing something is easy; marketing it is tough. Charles Gaudet—himself a successful entrepreneur—has outlined myriad ways to attract and keep customers. Among the techniques he describes in depth: Finding and serving your niche • When to say “no” • Identifying Your “Unique Advantage Point” • Getting the message out via Social Media, a blog and/or a book • The secrets of branding, direct marketing, publicity, P.R. and promotion • Strategies for pricing (and raising prices) • Creating long-term customer relationships • And ultimately becoming dominant in your field. Thirty years ago I started a niche business and sold it. It is still generating revenue today. If I had had Charles Gaudet as my guide way back then I would be very rich today. Don’t miss this." —Denny Hatch, Editor of Target Marketing Magazine