As veterans transition from military service to a civilian job, many of them are unarmed with the knowledge, resources and insights to compete effectively in finding employment.

Enter Your Next Mission: A personal branding guide for the military-to-civilian transition. Written by international personal branding and reputation management specialist Lida Citroën, Your Next Mission is a powerful and comprehensive new employment guide for the millions of veterans currently or soon-to-be transitioned into the civilian sector.

This book addresses the gap in current tools available for transitioning military personnel, by offering a clear, compassionate, and compelling guide to:

“I have worked with hundreds of veterans,” says Citroën, “who each share their frustration with the lack of preparedness they feel about the civilian environment. When veterans leave service they are not given the tools and training to identify their value, understand whom they want to work for, and how to self-promote in ways that are authentic, compelling and relevant. I am passionate about sharing those tools with veterans.”

Based on 5+ years of research, and with interviews from key executives from the Walt Disney Company, BAE Systems, USAA, and others, Your Next Mission empowers veterans with the skills, confidence, and competitive advantage for the next chapter in their lives. Citroën offers numerous exercises, examples and scenarios for veterans to learn to promote their value on social networking; through in person networking, image and body language; and in the development of their core messages, including their elevator pitch.

“Through Your Next Mission,” adds Citroën, “I share my views and approach to personal branding and the processes that will enable you to leverage your expertise and experience in military service to market yourself more intentionally and effectively to hiring managers. You will be armed to now become the person you are meant to be, to attract clients and relationships you desire, and to draw opportunities to you more easily.”