Mrs. Lilienblum's Cloud Factory
A Novel
by Iddo Gefen
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Pub Date Apr 01 2025 | Archive Date Mar 18 2025
Astra Publishing House | Astra House
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Description
Our story opens with Mrs. Lilienblum discovered drinking a martini in a crater in the Israeli desert. Eli, her adult son, tries to understand what happened to his wacky mother, while he also tackles the legend of a missing hiker named McMurphy, and whether he might be in love with Tamara, a visitor to his family’s hostel on the edge of a crater.
The story races forward as the Lilienblum family builds a company around Eli’s mother’s invention and makes comedy out of startup culture, the obsession with company valuation and funding, the secrets families keep, romantic and family love–all with humor, warmth and compassion.
Marketing Plan
MARKETING AND PUBLICITY PLANS • National media campaign including print and online coverage • Pitch for feature stories, excerpts, interviews, and profiles in major publications • Select events for New York–based author • Robust awards campaign • Targeted outreach to publications and reviewers focused on literature in translation, Jewish literature, satire, mystery, and family stories • Outreach to indie booksellers, book clubs, and influencers • Academic outreach • Library promotion • Social posts • ARC giveaways
Available Editions
EDITION | Other Format |
ISBN | 9781662600876 |
PRICE | $27.00 (USD) |
PAGES | 288 |
Links
Available on NetGalley
Featured Reviews
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Quirky and original. A recommended purchase for collections where offbeat fiction is popular. Will likely appeal to readers of Robin Sloan.
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This was such an exiting read. From the contrasting personalities of the Lilienblum’s to their dynamics as a family, everything seemed very intriguing. The subplots created real life-like chaos. I loved that. As well as the secondary characters and everything they added to the story. Not only did the narrative provide a constant sense of intimacy (it truly felt like i was witnessing everything unfold) but it also showed the different ways all of the family members experience life itself and the lengths they are willing to go for each other.
I’m looking forward to read more of Iddo Gefen’s works.
*Thanks to NetGalley and Astra Publishing House for the ARC.
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This is my second Gefen book (also translated by Daniella Zamir, who again did a great job) and it is delightfull. A mix of magical realism, some fantasy and some scifi, it blends into an odd story but in a good way.
Eli is a 22 y old living in what was meant to be a ski resort in the south of Israel. His father runs a hostel nearby, and his mother is an inventor. She stumbles on a way to make sand into water. Together with his sister, the four form a start up “Cloudies”.
Because of them working together and some of their earlier memories and experiences revealed, it shows very layered and universal themes within families.
The book has a nice languid pace, but not too slow. As readers we get to peel back a layer of the proverbial onion, so with every chapter things make a little more sense. It also poses very interesting philosophical questions on ethics, personal vs group responsibilities. Delightfully atmospheric.
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What a quirky weird book and I say this with great admiration.
I love stories centred around families and this is a really fun one, while I didn’t quite find it satirical I did still really enjoy it and found the humor solid. This is also translated so sometimes I do think satire gets lost in mix.
A few plot pieces could of used some toughening up but overall a really wonderful read.
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