“As Zucker expertly argues in her groundbreaking book, motherhood so often defines women—whether they have children or not. Normalize It includes incredible insight into the many ways stereotypes—how women ‘should’ feel, think, and act at any given moment—keep us silent about our truths. A must-read for any woman looking to better understand the roots of shame.”

—Eve Rodsky, New York Times bestselling author of Fair Play

“Normalize It is a must-read for every woman—and everyone who loves them. Zucker builds a compelling case for the power of telling our stories to rewrite the shame surrounding all-too-common but rarely discussed experiences, including mom guilt, pregnancy ambivalence, addiction, sexual trauma, loss, and aging. This book will change your life.”

—Claire Bidwell Smith, author of Conscious Grieving

“So often we think we are alone in our struggles, but Normalize It builds an emphatic and resounding case proving that is just not true. Through data and qualitative research, Zucker casts light upon the dark corners of shame every woman deals with and leaves us with the hope that can be found when we simply talk about it.”

—Nicole Pensak, PhD, clinical psychologist and author of Rattled

“It is beyond time to speak what we are taught to think is the unspeakable. This book does just that! A must-read for all women.”

—Scheana Shay, TV personality and actor

“This book could not have arrived at a better moment. Normalize It is an unflinching look at the way stigma shapes women’s lives beginning in girlhood and a beacon of hope for the profound change that arises from the simple act of telling our stories.”

—Christy Turlington Burns, founder and president of Every Mother Counts

“Zucker writes with such beauty and lyricism about some of the most difficult experiences women face, including anxiety, loneliness, grief, and aging. Each page left me feeling more hopeful—and more fired up.”

—Andy Huang, MD, MBA, award-winning reproductive endocrinologist

National media campaign led by Shreve Williams Public Relations