In today's uncertain world of business, one rule stands above the rest: If you want to survive--let alone thrive--you must embrace change. Everything else comes after.

In Invent Reinvent Thrive Kellogg School of Management Professor Lloyd Shefsky provides the inspiration and insight any entrepreneur or family business needs for long-term success--and he backs it all up with proven models of what works and what doesn't.

Shefsky reveals the common thread of all business success stories: reinvention. He explains not just how to reinvent concepts and ideas from the start, but ways to continuously innovate and reinvent your business to meet today's constantly changing marketplace conditions. In addition to his own expert insight, Shefsky provides ­ firsthand advice through case studies derived from dozens of original interviews with entrepreneurs and family business giants, consisting of the leaders of some of today's most successful companies, including:

Howard Schultz (founder, Chairman, and CEO of Starbucks)

Jim Sinegal (founder of Costco)

Chuck Schwab (founder of Charles Schwab & Co.)

Tom Stemberg (founder of Staples)

The author also gives special attention to family businesses (which account for over half the U.S. GDP) and how to address vexing family disparities, enabling family businesses to last more than two generations.

Invent Reinvent Thrive offers all the answers you need to get your business where you want it to be. You'll learn exactly where new and multi-generational business owners fall short and miss incredible opportunities, why they fail to take the plunge or innovate--and how you can rework, revitalize, and reinvent your business not just to avoid the most common perils but to lead your business to the apex of your industry.

"Entrepreneurship is not a cataclysmic event," Shefsky writes. "It is a constant process." Follow his advice through every step of the process and you will successfully invent, reinvent--and thrive.