Madame Alexandra's Rules of Business

The Enduring Principles of Business Success

by Claude Roessiger

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Pub Date Oct 09 2013 | Archive Date Jul 19 2015

Nevablu, LLC | Independent Book Publishers Association (IBPA), Members' Titles

Business, Leadership, Finance | Nonfiction (Adult)

Description

19th Century Paris Madam Tells All–about Business Success, That Is!

When you want sound business advice, it’s important to listen to those who have been successful in business.

Life-long entrepreneur Claude Roessiger knows a great deal about business success. He has founded several successful international companies and is a respected authority on the branding of luxury and specialty products.

Roessiger’s new book Madame Alexandra’s Rules of Business is a fun read and shares astute business advice through the experiences of a 19th Century Paris madam who became one of the wealthiest self-made women of her time.

For two decades Alexandra Borodinskaya—known to her elegant clientele only as Madame Alexandra—ran Paris’s most highly regarded "maison close". Ever secretive, Madame Alexandra remained an elegant mystery to her notable clients. Unlike many famous madams, there is no record of her ever having personally worked in her trade at any time during her life. A brilliant businesswoman, she created one of Paris’s most highly-regarded business establishments, frequented by the powerful, the wealthy and the leading light of France’s arts and sciences. Her business advice, which still rings true today, will benefit business owners, entrepreneurs, business professionals and business students.

Advance Praise

"BRILLIANT BUSINESS ADVICE IN A UNIQUE VOICE"
Jan Moran / Entrepreneur, Fragrance & Beauty Expert, St. Martin's Press Author (Scent of Roses 2015)

Author Claude Roessiger, an entrepreneur from the world of luxury enterprises, penned a book so unique that it often brought a smile to my face. He assumes the voice of a nineteenth-century madam in Paris – not just any madam, indeed, one of the highest in society, a discreet proprietor of a maison close – who, by her brilliant expertise in business, also became one of the wealthiest self-made women of the day.

Part non-fiction, part fiction, Madame Alexandra’s Rules for Business: The Enduring Principles of Business Success is an enchanting read. Roessiger’s prose flows like fine champagne: dry, refined, and effervescent.

As an entrepreneur, I found myself nodding as I read the brief, easily digestible passages, and smiling at Madame Alexandra’s clever tongue-in-cheek asides. Her advice is appropriate for any business – and though her account is dated 1905, her business advice holds true today. As a thought leader, her opinions might have been the precursor to the modern MBA of today.

I hope to read more from Claude Roessiger soon.

"A Parisian madam's sound business principles put Wall Street to shame!”–Ian Williams, Catskill Review of Books

"BRILLIANT BUSINESS ADVICE IN A UNIQUE VOICE”–Jan Moran, Entrepreneur, Media Spokesperson, St. Martin's Press Author

Marketing Plan

• Book website at www.madamealexandra.com
• "Ask Madame Alexandra" questions about business at www.madamealexandra.com/ask.html
• Social media marketing on Twitter: @malexandrarules
• Follow Madame Alexandra on Twitter at http://twitter.com/malexandrarules
• Online and print and electronic media exposure through author interviews and articles
• Amazon Book Reviews: http://www.amazon.com/Madame-Alexandras-Rule-Business-Principles/product-reviews/0989673901/ref=cm_cr_dp_see_all_btm?ie=UTF8&showViewpoints=1&sortBy=bySubmissionDateDescending