Forget That!

22 Lessons You Must Unlearn To Be Sucessful

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Pub Date Apr 22 2025 | Archive Date Not set

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Description

Follow the guidance of motivational expert Dr. Roger Flax, author of No Stopping You! and learn to be your best self.


What if you were told that many of the common principles you’ve held onto since childhood are actually holding you back in your career and life? From simple adages we learned in grade school—“don’t talk to strangers,” “save it for a rainy day”—to well-intentioned ideas you learned later—“treat all people the same,” “do one thing at a time”—respected corporate leadership guru Dr. Roger Flax covers twenty-two lessons you must unlearn to find success. 


Forget That! shows you the fatal flaws in twenty-two common principles we’ve all learned throughout life and gives you actionable tools to counteract them. Dr. Flax shows you the pitfalls of following these ideas and how they can derail your career and ruin your relationships. This book is an expert’s toolkit for overcoming “common knowledge,” reading people better, understanding human nature, communicating more effectively, and maximizing productivity. Whether you work in the corporate world, a small business, work for yourself, or are just starting out on your career path you will find invaluable guidance in these pages.


As an executive coach, motivational speaker, and corporate consultant, Dr. Roger Flax has worked with over four hundred major international companies for over five decades. Reading this book is like having a life-changing one-on-one personal coaching session with this dynamic, successful, driven leader. Forget That! is a roadmap to finding your best self.


BE THE BEST YOU!

Follow the guidance of motivational expert Dr. Roger Flax, author of No Stopping You! and learn to be your best self.


What if you were told that many of the common principles you’ve held onto since...


A Note From the Publisher

In 1970, Dr. Roger Flax founded one of America’s most successful leadership development consulting firms which has since conducted thousands of programs for over four hundred major international companies. As an executive coach, speaker, and corporate consultant, he’s impacted millions. Flax has appeared on CBS, ABC, NBC, Fox TV, and in USA Today, The New York Times, The Wall Street Journal, Fortune, Businessweek, Barron’s, and many other publications. Flax spends much of his free time pursuing his other passions: tennis, songwriting, and filmmaking. He lives in Summit, NJ, with his wife, Dr. Judy Flax, with whom he has three sons.

In 1970, Dr. Roger Flax founded one of America’s most successful leadership development consulting firms which has since conducted thousands of programs for over four hundred major international...


Advance Praise

“Dr. Roger Flax’s wisdom, coaching, training and spot-on advice has benefited the lives of thousands.” 

Roger S. Fine, VP and Executive of Johnson & Johnson



“Dr. Roger Flax’s wisdom, coaching, training and spot-on advice has benefited the lives of thousands.” 

Roger S. Fine, VP and Executive of Johnson & Johnson




Marketing Plan


  • National media and magazine coverage
  • National print and digital advertising
  • Digital advertising campaign
  • Psychology and wellness media outreach
  • Bookseller and library trade show promotion
  • Social media campaign




  • National media and magazine coverage
  • National print and digital advertising
  • Digital advertising campaign
  • Psychology and wellness media outreach
  • Bookseller and library trade show promotion
  • Social media...

Available Editions

EDITION Hardcover
ISBN 9798874821623
PRICE $25.00 (USD)
PAGES 172

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