I had the opportunity to review a pre-publication version of this text by Jennefer Witter. As someone who has published my own text on Public Relations Cases, I was very impressed with this overall book. The book is not designed for PR professionals (unless you want a quick review of basic PR ideas). Instead, I think this book is best designed for individuals who need a quick crash course in PR. Whether you are looking for information on traditional methods of PR or modern uses of social media and PR, I can honestly say that this book is chalk full of great information. Furthermore, at only 130 pages, the book is a quick read, but don't let the size of the book deter you from the larger scope of the content within the book. Each chapter introduces you to some basic PR ideas, provides some specific quick tips, and ends with a short case study demonstrating the utility of the concepts within the chapter. Although I am not a huge fan of the case studies within the book (they often lack clarity and strong detail), they do a good job of at least demonstrating how the content can be utilized.

If you’re an owner or manager of a small business, it is not enough just to offer high quality products or services; you have to do something to make potential customers or clients notice you. Jennefer Witter provides a wealth of ideas on how to attract an “unfair share” of attention in her book The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. Handy tips and case studies are provided on each of these subjects:

How self-branding assists in opening doors and building the bottom line How to navigate the intricacies of media relations How to see dramatic results from spending as little as thirty minutes a day on social media Why networking is a critical component of business success Why you need to bite the bullet and engage in public speaking even if you’re afraid How corporations can do good and receive significant benefits to their own business by engaging in cause-related marketing What you need to consider when selecting a PR agency

This is quite a short book, but that may be an advantage for some readers who are pressed for time. In my opinion the book gives a brief but helpful overview of key aspects of public relations, and the tips are numerous and practical.

As a 20+ year career public and media relations specialist I was eager to read this book. I found it to be a good resource for those who do not have a clue as to what "pr" is and simple enough that almost anyone would be able to learn some of the basics.

This book is filled with great tips for how to promote a business, especially a small business. I will be graduating from a library technician program and there were a lot of tips that I felt like I can incorporate once I get into the library field. I also liked that the author didn’t oversell her own PR company. She sometimes used it for examples, especially once she got to the final chapter of PR, but I never felt like she was trying to sell her company in the book. The examples were helpful as well because she showed ways in which the tips she presented in the book worked. I think this book would be useful for business owners, particularly small business owners and those involved in PR of the business.

A must-have for entrepreneurs who want a guide on how to use PR. With so much conflicting information out there, it's hard to know what to do first. How do you reach out to the media? What are the "do's" and "don'ts" for interacting on social media? What are things you should know about building a brand?

In The Little Book of Big PR, Jennefer Witter shares her expertise in a style that's simple enough for beginners, and expert enough for established business owners looking for quick tips.

Witter runs her own agency and knows what works and what doesn't when it comes to dealing with the media. Unlike some "experts" who give very generalized information, she isn't shy about speaking candidly about missteps and how to avoid them. She also includes case studies to show what other have done.

Chapters include, Selecting a PR Agency, Social Media, Self-Branding, Media Relations, Speaking Engagements and Networking. There's something here for every business owner to learn from. Deceptively simple, this book packs a huge punch when it comes to understanding the world of PR. Entrepreneurs, particularly solopreneurs who are juggling it all on their own, would particularly benefit from Jennefer Witter's words of wisdom. (Received a review copy.)