In Black is NOT a Credential, TaChelle Lawson delivers a provocative, unapologetic look at today’s diversity initiatives and how they often fall short of meaningful impact and instead create division. Written for those who value merit, results, and authenticity over performative gestures, this book challenges the conventional approach to DEI, calling out the pitfalls of identity-based decisions in leadership and business.

Lawson, a thought leader and CEO advisor, digs deep into the unintended consequences of tokenism, exploring why diversity efforts should be about real talent and qualifications rather than boxes checked. Readers will come away with fresh insights on how businesses can reclaim authority over diversity strategy, focusing on sustainable growth, team excellence, and genuine inclusivity.

Ideal for business leaders and readers interested in the intersection of diversity, leadership, and real-world results, Black is NOT a Credential is a wake-up call for anyone tired of seeing identity prioritized over capability.

This book asks a question we all need to consider: What if true progress in diversity meant returning to the principles of qualification, value, and impact?