"Neuroscience for Coaches achieves the rare feat of simplifying complex ideas and concepts and translating them to meaningful practical action. It is a must-read for any coach seeking to enhance their knowledge, skills and credibility." --Ruth Stuart, Learning and Development Research Adviser, Chartered Institute of Personnel and Development

"Neuroscience for Coaches is focused on delivering its promise: to provide insights for coaches, in the language of coaching. Amy Brann blends the latest research in neuroscience with a solid understanding of coaching contexts while regularly posing and answering the question: What can I do with a client now having understood this? A must-read for any coach looking to benefit from neuroscience’s Big Data of the brain." --David James, www.wecommend.com and past L&D Director EMEA for Disney

"In my coaching practice, the art of pausing is key. Pausing not to complete my client’s thought process, not to jump in and help – but pausing to allow the client’s resourcefulness to kick in. It was one of the most difficult skills to learn because, as a management consultant, I had always been taught to have the answer and so I resisted not helping. Now as an ‘expert in facilitating selfdirected neuroplasticity’ (as Amy defines coaches in Neuroscience for Coaches), I know I help by not offering my help but rather offering the power of pause. As Amy explains, pause allows the brain to ‘fire and rewire’ and thereby create or reinforce a new neural pathway – that’s actually how resourcefulness kicks in and why it’s so important to hold back. Read this book if you want to understand the science behind the art of coaching." --Chris Jackson, EMCC UK President

"Amy Brann writes with an energy that makes you want to keep reading. Think: page-turner for the world of neuroscience. The book allows you to understand the application of neuroscience to coaching, adding credibility and perspective on why this field will continue to affect what we do as coaches. Amy has a fresh, accessible style underpinned with sound research and this book will whet your appetite to know more and inspire new thinking of your own." --Helen Tiffany, www.becdevelopment.co.uk, past Chair at the Association for Coaching

"As a neuroscience sceptic I’ve been converted. This book is full of great exercises I can use in my coaching practice. I’m now in a position to provide a rational neuroscientific explanation for the interventions I make. I’ve moved from “Trust me – I’m the coach” to “Here’s the explanation for why this will work”. I’m off to do the course!" --John Leary-Joyce, CEO of Academy of Executive Coaching

"Amy Brann’s passion for her subject leaps off the pages of this book. It’s accessible for non-scientists, and full of juicy suggestions for how to apply neuroscientific findings to the real world of coaching." --Liz Hall, editor of Coaching at Work