Communicate to Influence
How to Inspire Your Audience to Action
by Ben Decker, Kelly Decker
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Pub Date Apr 17 2015 | Archive Date Oct 06 2015
Description
“The gold standard” of communication training programs (USA Today) shows leaders how to deliver messages that don’t just inform but influence and inspire others to action
It isn’t just about the message, it’s about the messenger. It isn’t just about what you say, but how you say it. Communicate to Influence helps you turn your messages of information into messages of influence.
Using the trademarked Decker Method, the book teaches you how to determine where your communications experience falls within the Communication Quadrant framework. Are you informing or leading? If you’re leading, is it by authority or influence? You can then tailor your communications to establish trust and drive real change.
A Note From the Publisher
Also, available in e-book
Advance Praise
“Getting presentation tips from the Deckers is like getting basketball tips
from Phil Jackson. They’ve seen it all and worked with the best.”
—Chip
Heath and Dan Heath, coauthors of the New York Times bestseller Made
to Stick: Why Some Ideas Survive and Others Die
“Maybe the most undervalued, but critically important, aspect of leadership
is the ability to connect with others. The Decker approach to communication
offers the framework for becoming far more than a first-class communicator; it
offers the framework to become a first-class connector. If you want to grow your
leadership skills in a manner that is authentic and lasting, there is no better
place to start than with Decker Communications.”
—Walt Bettinger,
President and CEO of The Charles Schwab Company
“A breakthrough book for those who have to persuade—and that’s all of us. The
Communicator’s Roadmap will move you from influence to inspire.”
—Chip
Conley, Founder of Joie de Vivre Hotels and bestselling author of Emotional
Equations
“Effective communication is the #1 skill needed in business today, and the
Deckers have unlocked the key ingredient: communicating to inspire an audience.
I sent my entire leadership team through their course, and we have achieved
incredible results in a very short time. Inspirational communication—and the
culture it helped create—led my team to achieve what many thought impossible.
What an invaluable skill set! This book is a must-read.”
—Jennifer Van
Buskirk, President of Cricket Wireless
“The Deckers’ practical approach will help every businessperson build the
critical skill of communicating in a way that influences action. I’ve been using
and loving their method for years—it’s great to see their powerful ideas in this
must-read that really hits the mark!”
—Jim Lecinski, VP of Americas
Customer Solutions at Google
“Communicating with and inspiring people is at the core of all we do. First
I, and then our company, learned how to truly communicate and inspire clients
and customers by following the methodologies in this book. Ben and Kelly have
not only developed a proven roadmap to successful communication, they have taken
the journey with us. Great communication is critical in all roles, and when you
get it right, it is beautiful to watch. This book will help you get it
right.”
—John Esposito, President of Stoli Group USA and former President and
CEO of Bacardi and Moët Hennessey
“Ben and Kelly’s approach gives people the courage to change, tapping into
intrinsic motivators, which ultimately drive behavior.”
—John Thiel, Head
of Merrill Lynch Wealth Management
“Leaders at every business big and small can be more effective once they
learn to Communicate to Influence. I’ve seen the results myself,
professionally and personally.”
—Robert Kyncl, Head of Content and
Business Operations at YouTube
“Applying the Decker Method changed not only how I give presentations and
speeches, it transformed the communication strategy for our entire organization.
Communicate to Influence is a must-read for leaders who truly want to
make a difference both on the stage and off.”
—Ernie Sadau, CEO of
Christus Health
“Learning how to Communicate to Influence helped me loosen up, connect with
my team, and actually create the change I wanted. When I prepare using the
Decker Method, I confidently communicate critical messages to key business
influencers.”
—Janet Risi, CEO of IPC, SUBWAY® Purchasing
Cooperative
Marketing Plan
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
Available Editions
EDITION | Hardcover |
ISBN | 9780071839839 |
PRICE | $27.00 (USD) |
Average rating from 14 members
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Business, Leadership, Finance, Nonfiction (Adult)