Likeable Social Media, Revised and Expanded
How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
by Dave Kerpen
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Pub Date Mar 19 2015 | Archive Date May 21 2015
Description
The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites!
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
A Note From the Publisher
Also, available in e-book
Advance Praise
“Dave Kerpen’s insights and clear how-to instructions on building brand
popularity by truly engaging with customers on Facebook, Twitter, and the many
other social media platforms are nothing short of brilliant.”
—JIM McANN,
founder of 1-800-FLOWERS.COM and Celebrations.com
“Alas, common sense is not so common. Dave takes you on a (sadly, much
needed) guided tour of how to be human in a digital world.”
—SETH GODIN,
author of Poke the Box
“Likeable Social Media cuts through the marketing jargon and technical
detail to give you what you really need to make sense of this rapidly changing
world of digital marketing and communications.”
—SCOTT MONTY, Global
Digital Communications, Ford Motor Company
“Dave gives you what you need: practical, specifi c how-to advice to get
people talking about you.”
—ANDY SERNOVITZ, author of Word of Mouth
Marketing: How Smart Companies Get People Talking
Marketing Plan
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
Available Editions
| EDITION | Paperback |
| ISBN | 9780071836326 |
| PRICE | $24.00 (USD) |
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