Activate Your Brain

"If you want one book about how to put your best brain forward, read Activate Your Brain. Scott Halford has written a fascinating "neuro-spin" that teaches you how to consciously create your most productive brain and optimize your interactions with others. He expertly ties together behavioral psychology and his own practical training method with a characteristic sharp, funny style. Activate Your Brain is altogether perfect!" -- Mary Case, MD, neuropathologist, Seattle, Washington

"A very insightful read. One of the most subtle, beautiful lessons Mr. Halford explains is the neuroscience-business connection in the modern world. There is an undeniable and direct correlation from your brain to your success -- as a human being and as a business leader. Read it and you'll be better at both business and life." --Amy Cosper, Editor-in-Chief, Entrepreneur Magazine

“Scott Halford isn’t just a smart guy: he’s a smart guy who can make you smarter if you read this book and do what he suggests. He uses neuroscience, not pop psychology, to make complex concepts understandable and actionable. Few of us are using our brains to their full potential. This book will help you use your brain far better.” - Mark Sanborn, International Best-Selling Author of The Fred Factor and You Don’t Need a Title to be a Leader

“Scott’s understanding of neuroscience is a great complement to his years of experience as an emotional intelligence and leadership thought leader. I have worked with Scott for over ten years and he has been extremely helpful to the entire leadership team at American Airlines. Delivered with the same humor and wit he displays in his speeches and presentations, Activate Your Brain is the first book I would recommend for those looking to improve their performance, at work and in life.” -- Doug Parker, CEO of American Airlines

"Most of my days are spent trying to figure out what's going on in other people's brains. Now I have a reference point to a better understanding of my own. This is a groundbreaking book for the layperson who wants to unleash the power within!" -- Mark Madgett, Senior Vice President Agency Distribution, New York Life Insurance Company

"Scott Halford is one of the world's only thought leaders who truly understands both business success principles and the neuroscience of the brain. In this book he combines them both to bring you a powerful guide for how to take your life and business to the next level!" -- Rory Vaden, co-founder of Southwestern Consulting and New York Times bestselling author of Take the Stairs and Procrastinate on Purpose

"Scott understands the human brain function and turns that into forceful action. His ability to speak to the real potential of the brain and unleash the secrets of using it to its fullest is unmatched. He makes business people revolutionize their thinking which quickly changes how they behave and produce results." --Patti Dennis, Vice President/Talent Development and Recruiting, Gannett Co., Inc

“A compelling look into how to harness the power of your brain to do, have and become more.” -- Randy Gage, author of the New York Times bestseller Risky Is the New Safe

"I encourage you to read Activate Your Brain, love it, and buy a copy for anyone with whom you want to work more effectively or love and want to see enjoy life more. If everyone 'got' the contents of this book the world would be a better place. This is the science of being successfully you." -- Amy Brann, Author of Make Your Brain Work and Neuroscience for Coaches, director of Synaptic Potential

"Scott Halford serves as your executive coach and guides you on a journey through the lens of how your brain influences professional and lifestyle choices. Activate Your Brain is written in Scott's naturally warm and funny voice, and is a must-read if you are looking to develop your core performance skills and emotional intelligence." – Geil Browning, PhD, Founder of Emergenetics International

“This fast-moving, enjoyable book is loaded with great ideas that you can use immediately to think with greater clarity, make better decisions, and unlock more of your inborn potential.” -- Brian Tracy, success expert and international best-selling author of Now, Build a Great Business and No Excuses!

“Activate Your Brain translates much of the knowledge scientists have discovered about the brain in the last 20 years into practical actions we can take to be more and accomplish more—with less stress. Written with the busy business person in mind, this is not only a truly fascinating read but also a hands-on guide to living a more complete life.” --Bill Cates, President, Referral Coach International

"I love this book! Activate Your Brain is easily accessible, true to brain science, and incorporates important psychological and neuroscience research. It then builds upon this research and, most importantly, makes it readily applicable to your daily life. It is conversational in tone, anticipates your questions, and then answers them. It will improve your life if you are willing to activate your brain. Start small, start now, and buy this book.” -- John B. Molidor, Ph.D., Professor of Psychiatry, Michigan State University-College of Human Medicine; author of Crazy Good Interviewing: How Acting A Little Crazy Can Get You The Job

“Scott Halford knows that becoming a great leader requires you to be emotionally aware and fully intellectually engaged. Read Activate Your Brain—and learn how.” -- Colleen Abdoulah, chair, WOW! Internet, Cable & Phone

- National Trade Marketing and Sales Campaign
- National broadcast and print media campaign
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- Author is active Tweeter and charismatic professional speaker