HBR Guide to Building Your Business Case (HBR Guide Series)

by Raymond Sheen

This title was previously available on NetGalley and is now archived.

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Pub Date Jul 07 2015 | Archive Date Aug 24 2015

Description

Get your idea off the ground.

You’ve got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.

The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:

Spell out the business need for your idea
Align your case with strategic goals
Build the right team to shape and test your idea
Calculate the return on investment
Analyze risks and opportunities
Present your case to stakeholders

Get your idea off the ground.

You’ve got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that...