Beyond Engagement
A Brain-Based Approach That Blends the Engagement Managers Want with the Energy
by Brady G. Wilson
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Pub Date Jul 15 2015 | Archive Date Jan 19 2016
Smith Publicity | BPS Books
Description
So what causes this paradox? It’s simple. Managing engagement turns out to be just another drain on the most precious resource in business today – energy. It’s not that employees don’t want to be engaged. They’re committed and loyal workers, however, in today’s “over extended” era, they’re simply struggling to make it to the weekend. Lacking energy, they resort to quick fixes, workarounds, and reactive firefighting, thereby hardwiring depletion into the system. Simply, they need a pep in their step and Wilson’s the guy to give it to them.
His newest book, Beyond Engagement: A Brain-Based Approach That Blends the Engagement Managers Want with the Energy Employees Need, is constructed with these busy leaders in mind. Readers can grasp the essence of the ten ideas simply by reading the ‘What’ – what’s the brain science?, ‘How’ – how does this show up at work?, and ‘Why’ – why does it matter? sections at the beginning of each chapter. They also each end with a case story illustrating the amazing results of managing energy and an energy management question intended to spark dialogue between the reader and their fellow leaders.
Wilson devotes a chapter each to ten leadership principles based on the findings of brain science. These principles, listed below are the key to moving beyond engagement:
1. Manage Energy, Not Engagement
2. Deliver Experiences, Not Promises
3. Target Emotion, Not Logic
4. Trust Conversations, Not Surveys
5. Seek Tension, Not Harmony
6. Practice Partnering, Not Parenting
7. Pull out the Backstory, Not the Action Plan
8. Think Sticks, not Carrots
9. Meet Needs, not Scores
10. Challenge Beliefs, Not Emotions
A Note From the Publisher
Author is available for interviews, blog tours, autographed book giveaways, contests, and book club discussions.
Advance Praise
“Brady is an original. He advises us to ‘manage energy not engagement,’ to ‘target emotion,’ and to ‘seek tension.’ Bold, thoughtful, practical, and original insights with a strong foundation in cognitive science. Brady has Passion Capital! Read the book and take heart! The world of engagement is about to shift on its axis.” –PAUL ALOFS, President and CEO, The Princess Margaret Cancer Foundation, and author of the national bestseller Passion Capital: The World’s Most Valuable Asset
“Beyond Engagement is a must read! Brady has unlocked the science to energize your employees on a personal level that will ultimately drive business results.”–KELLY HARPER, Director, Customer Experience Learning, BMO Financial Group
“Brady’s work has propelled our leaders to manage employee ‘energy’ not their engagement. If you’re looking to implement real change in your organization, Beyond Engagement is your roadmap to getting there.” – KELLEY MYERS, Vice President, Human Resources & Organizational Development VHA Home Healthcare
“Beyond Engagement is inspiring and transformational in the world of engagement. The focus on energy translates into outcomes of increased business performance and energized employees.” –SANDY RAM, Human Resources, The Co-operators
“Brady gets to the heart of the matter – why engagement is important and why so many companies fail at creating a culture that allows for employees to truly engage. He emphasizes targeting emotion and the remarkable results that come from humanizing the workplace.” –ALEXANDRA DOUSMANIS-CURTIS, Group Head, U.S. Retail and Business Banking, BMO Harris Bank
Marketing Plan
Brady G. Wilson is, undisputedly, the embodiment of focused energy. As co-founder of Juice Inc., Brady’s vision is to create a world where businesses pulsate with creative energy. For 20+ years, he has inspired and energized leaders, managers, and frontline workers in many of North America’s Fortune 500 companies. His passion for creating breakthroughs for companies has spawned such innovative tools and programs as The Power of Conversation™, Beyond Engagement™, and The Energy Check™.
An animated and intensely pragmatic keynote speaker, Wilson shares practical tools and the know-how to help business leaders step into life’s grittiest tensions: creating an audience experience that moves concepts from theory to application. His passion for energy compels keynote audiences to not only get involved in the presentation, but carry their excitement away with them, inspired to create a sustained approach to positive change—and better business results.
Wilson is the author of four books, including his most recent release, Beyond Engagement. When not using his energy in the workplace, Wilson also devotes it to his family, training for Ironman and marathon races and volunteering in his community.
Available Editions
| EDITION | Paperback |
| ISBN | 9781772360172 |
| PRICE | $18.95 (USD) |
Links
Featured Reviews
Steven M, Reviewer
Beyond Engagement A Brain-Based Approach That Blends the Engagement Managers Want with the Energy Employees Need Brady G. Wilson BPS Books ISBN 9781772360172 eISBN 9781772360189
Being in the middle of a yearlong leadership development course at work I have read far more business books this past year than in a while. And I must be honest and say this book was amazing. Brady writes in a very engaging manner. His text is clean, crisp and concise. He drives home each chapter with a case study from work they have done with other clients. In many ways reading this book was like reading John Maxwell, Patrick Lencioni, or Spencer Johnson. But there is a freshness or energy in Brady's writings that reflects what he is teaching.
Brady focus a chapter on each of 10 leadership principles and therefore sections in this book are:
1 Manage Energy, Not Engagement 2 Deliver Experiences, Not Promises 3 Target Emotion, Not Logic 4 Trust Conversations, Not Surveys 5 Seek Tension, Not Harmony 6 Practice Partnering, Not Parenting 7 Pull Out the Backstory, Not the Action Plan 8 Think Sticks, Not Carrots 9 Meet Needs, Not Scores 10 Challenge Beliefs, Not Emotions Conclusion Appendix / Wants vs. Needs
The purpose of this book is the help manager, leaders, and shapers within any organization see improvements in employee engagement. But not just in the short term, this book will help you find lasting changes and in some ways change how you do business. But if you follow the direction the business will do better and your people will be more satisfied and balanced. Brady does this by focusing on the connection between the brain and energy within the individuals that then rolls up to teams, departments and the organization as a whole.
One of the case studies Brady serves up to us is A Tale of Two Marathons and it is his story of two different runs at the Boston Marathon. Once you have read this story you will be hooked. Brady states: "Engagement is essential, foundational, elemental. But by itself it is insufficient. Without energy, it is simply unsustainable. Let's face it: it takes a lot of energy to sustain engagement." We have all see this in organizations and teams we have been on. Brady gives us the tools to provide fuel to the energy so that the engagement continues in not only a sustainable buy in a way where it can grow.
This book was an amazing read. I have already passed off my copy and mentioned it to numerous other people. Even if you are not a manager you will benefit from reading the book and applying the lessons to your own work and life. If you are a manager you can help take good teams and make them great> If you already have that great team this book will help you sustain their level of commitment. So pick it up and give it a try you will not be disappointed!
Books By Brady G. Wilson:
Juice: The Power of Conversation Love at Work Finding the Sticking Point Beyond Engagement
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