"Shaun and Andy have created another great book On Purpose, describing simply how great businesses use purpose and focus to fill customer needs and create value. Well done."
--Vernon W. Hill II, Founder/Chairman Metro Bank

"Every now and then a truly cutting edge book comes along that changes everything we know about the secrets of organizational greatness. On Purpose is a profound yet practical book no leader should miss reading. Laced with powerful examples, pragmatic practices, and written with a poignant style, Smith and Milligan reveal the mysteries of long-term enterprise success."　
--Chip R. Bell, author of The 9½ Principles of Innovative Service

"Shaun Smith and Andy Milligan have added another strong chapter to their purpose. This is a must read for any leader who is looking at differentiating their business by asking the important 'why' and 'why us' question. It will provide excellent guidance in how to create your own journey and most importantly how to stick to it once your purpose has been found." 　　　
--Frans-Willem de Kloet, Managing Director & CEO UPC Czech Republic

"To define a purpose that will galvanize the entire organization is a leap of faith and requires strong leadership, but it also requires the clear and compelling process outlined in this book if you are to embark on this incredible journey."
--Patrick Dempsey OBE, Managing Director MD Whitbread Hotels & Restaurants

"On Purpose isn’t just thought-provoking – it is also action-provoking. It will surely generate an urgent sense of soul-searching amongst those whose brands are built as money-making machines. But it will also encourage those brands built on more purposeful foundations to revisit their philosophies and ensure that these are being clearly communicated both to employees and customers. The key message of this terrific book is that brands need to be engaging and inspiring to stand out from the crowd. And without a clear sense of purpose – within the company, its leaders, its staff and its communications – brands will struggle to be distinctive."
--Neil Davey , Editor, MyCustomer, Group Editor SIFT MEDIA