Cancer Survival Guide
How to Conquer It and Live a Good Life
by Charlotte Libov
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Pub Date Feb 16 2016 | Archive Date Feb 14 2016
Description
An American Society of Journalists and Authors: Annual Writing Awards Prize Winning Book
When faced with cancer, timely and educated healthcare decisions are crucial to recovery. Put the odds in your favor with the help of Cancer Survival Guide — the leading manual of its kind, offering the most comprehensive and cutting-edge information on the subject, such as:
- Comprehensive info on the 13 most common cancers including lung, breast, prostate, and colon
- The causes and hidden symptoms of cancer and how it affects the body
- New genetic tests that can reveal your risk
- Early detection and prevention techniques
- Latest medical breakthroughs and miracle drugs
- Conventional and alternative therapies that really work
- How to find the best treatments and doctors
- Creating a personal healthcare record
- Locate a lifesaving clinical trial near you
- Find cost-effective therapies and free resources
- Physical and emotional coping strategies
- How to navigate life after cancer
Don't let a cancer diagnosis fill you with feelings of fear, panic, and helplessness. Take back your power with Cancer Survival Guide.
A Note From the Publisher
A guide to understanding, managing and preventing cancer.
A guide to understanding, managing and preventing cancer.
Marketing Plan
MARKETING
EMAIL - 13 separate email campaigns to over 9 million Newsmax subscribers. Call to action for emails will be Barnes & Noble, Amazon and other e-commerce trade accounts. Email will start 3-weeks prior to pub date and end 1-2 weeks after.
NEWSMAX MAGAZINE - Full page ad month of pub date. Call-to-Action will be trade bookstores. Full page bundled offer ad 2-months following pub date. Total reach 300,000 subscribers
NEWSMAX.COM - Combination of banner ads, native links, breaking links, book launch story and title ads beginning 1-day prior to launch and ending 2-week after launch. Total reach 2 million viewers.
TV - Combination of TV author interviews, TV info panel and host reads, 30 second book promos, TV appearances and Bookumentary. Beginning day of launch until 1-2 months after launch. Total reach 1 million viewers.
EMAIL - 13 separate email campaigns to over 9 million Newsmax subscribers. Call to action for emails will be Barnes & Noble, Amazon and other e-commerce trade accounts. Email will start 3-weeks prior to pub date and end 1-2 weeks after.
NEWSMAX MAGAZINE - Full page ad month of pub date. Call-to-Action will be trade bookstores. Full page bundled offer ad 2-months following pub date. Total reach 300,000 subscribers
NEWSMAX.COM - Combination of banner ads, native links, breaking links, book launch story and title ads beginning 1-day prior to launch and ending 2-week after launch. Total reach 2 million viewers.
TV - Combination of TV author interviews, TV info panel and host reads, 30 second book promos, TV appearances and Bookumentary. Beginning day of launch until 1-2 months after launch. Total reach 1 million viewers.
Available Editions
| EDITION | Other Format |
| ISBN | 9781630060145 |
| PRICE | $19.95 (USD) |
Links
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