Robert's Rules If Innovation II
The Art of Implementation
by Robert F. Brands with Martin J. Kleinman
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Pub Date Dec 08 2015 | Archive Date Nov 30 2015
Description
In Robert’s Rules of Innovation II: The Art of Implementation, innovation thought-leader Robert Brands introduces readers to the best and most recent thinking of his international network and shows how to permanently implement a culture of Innovation in one’s work environment.
Brands has led innovation-driven companies around the world, and, on these pages, these international experts share their passion for innovation and the Art of Implementation and provide hands-on tips in an informative and entertaining manner.
With The Art of Implementation, readers will dive head first into practical techniques to break down the barriers to innovation, whether they are self-imposed or due to external or marketplace reasons. And The Art of Implementation delivers a hands-on, understandable, and practical approach to making innovation part of every outfit’s DNA.
A Note From the Publisher
About the Authors
Robert F. Brands is President and Founder of Brands & Company, LLC. His hands-on experience in bringing innovation to market spans decades, and includes the creation and improvement of product development processes and company culture for companies around the world. He has delivered on his pledge to bring “at least one new product per year to market” -- resulting in double-digit profitable growth and shareholder value.
Brands has led worldwide teams responsible for marketing and sales, operations and R&D and is a regular contributor to real- and virtual-world media and social networking platforms. Under Brands’ stewardship as President of Airspray Int’l, Inc., the company became renowned as an international innovator in the packaging space, and created the international market for instant foam dispensing. Brands delivered consistent double-digit profitable growth.
A native of The Netherlands, Brands resides in Stuart, Florida.
Martin Kleinman is a New York-based business writer and communications specialist. He blogs for The Huffington Post, as well as www.therealnewyorkers.com, and recently published a collection of short fiction called Home Front. Martin resides in New York City.
Robert F. Brands is President and Founder of Brands & Company, LLC. His hands-on experience in bringing innovation to market spans decades, and includes the creation and improvement of product development processes and company culture for companies around the world. He has delivered on his pledge to bring “at least one new product per year to market” -- resulting in double-digit profitable growth and shareholder value.
Brands has led worldwide teams responsible for marketing and sales, operations and R&D and is a regular contributor to real- and virtual-world media and social networking platforms. Under Brands’ stewardship as President of Airspray Int’l, Inc., the company became renowned as an international innovator in the packaging space, and created the international market for instant foam dispensing. Brands delivered consistent double-digit profitable growth.
A native of The Netherlands, Brands resides in Stuart, Florida.
Martin Kleinman is a New York-based business writer and communications specialist. He blogs for The Huffington Post, as well as www.therealnewyorkers.com, and recently published a collection of short fiction called Home Front. Martin resides in New York City.
Advance Praise
"Robert Brands has done it again in laying out a clear, thoughtful and practical approach to help any CEO or business leader develop the plan to not only introduce but install innovation within the culture and behaviors of their organization to create a viable and sustainable business. This is a must read for every business leader"
- Chris Ruisi, author, leadership coach and keynote business speaker
“Creativity is hard. But making creative strategies produce results in a business environment is even harder. “Robert’s Rule of Innovation II: The Art of Implementation” actually builds that elusive and critical bridge from creative spark to implementable, grounded, money-making business outcomes. Its counsel is practical, usable, real world based and, of course, creative as hell.”
- Robert Seltzer, former Chairman and CEO of Ogilvy Public Relations Worldwide and renowned client service innovator
“We are a cosmetics company that needs to launch innovative products year after year…Brands’ book enables us to better understand all the…challenges a company has to go through in order to remain innovative…Reading this book has been very inspiring…and will helps me take our innovation process even further.”
-Stephane Colleu, President & CEO, Dr. BrandtSkincare
“Brands follows his first Robert’s Rules of Innovation book by focusing on the unequivocal key to innovation, the people who innovate. His insights into the potential roadblocks your company will face, and the concrete steps you and your team can take to overcome them, are practical and timely. If a culture of innovation is something your business needs (Hint: all businesses do), then start with this book. When you are finished reading, read it again.”
- William Silverman, Director, The Launch Pad, The University of Miami, and Co-Founder, Accredify.
- Chris Ruisi, author, leadership coach and keynote business speaker
“Creativity is hard. But making creative strategies produce results in a business environment is even harder. “Robert’s Rule of Innovation II: The Art of Implementation” actually builds that elusive and critical bridge from creative spark to implementable, grounded, money-making business outcomes. Its counsel is practical, usable, real world based and, of course, creative as hell.”
- Robert Seltzer, former Chairman and CEO of Ogilvy Public Relations Worldwide and renowned client service innovator
“We are a cosmetics company that needs to launch innovative products year after year…Brands’ book enables us to better understand all the…challenges a company has to go through in order to remain innovative…Reading this book has been very inspiring…and will helps me take our innovation process even further.”
-Stephane Colleu, President & CEO, Dr. BrandtSkincare
“Brands follows his first Robert’s Rules of Innovation book by focusing on the unequivocal key to innovation, the people who innovate. His insights into the potential roadblocks your company will face, and the concrete steps you and your team can take to overcome them, are practical and timely. If a culture of innovation is something your business needs (Hint: all businesses do), then start with this book. When you are finished reading, read it again.”
- William Silverman, Director, The Launch Pad, The University of Miami, and Co-Founder, Accredify.
Available Editions
| EDITION | Hardcover |
| ISBN | 9781634137324 |
| PRICE | $24.95 (USD) |
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