New media expert Cresta Norris gives advice on how to manage an online image through media such as LinkedIn, Facebook, and Twitter. She shows the reader how to stay connected to the things they care about using RSS feeds, news feeds, netvibes, etc. She passes on tricks from top journalists about how to use search engines as a professional research tool.

You.com also shares tips on how to find a better job, recruit staff, or find similar people to work with, illustrating these tips with case studies of individuals and businesses. It also provides examples of how an online image can go wrong, and valuable advice on how to put it right.

Cresta Norris is former head of new media content at UKTV, a joint venture between Virgin and the BBC. She has created online content for the marketing arms of the BBC and has also worked for them as a radio producer. She is also the author of A Quick Start Guide to Online Selling.