The New Canadian Garden
by Mark Cullen
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Pub Date Feb 06 2016 | Archive Date Feb 29 2016
Description
An exciting vision of the blossoming new role gardening plays for this generation and the next.
In The New Canadian Garden, Canada’s gardening guru, Mark Cullen, explores new trends that are redefining today’s gardening experiences. Many of us are utilizing small urban spaces — balconies, patios, and even rooftops — and growing our own fruits, vegetables, and herbs, both at home and through community gardens. Mark has lots of suggestions about which crops will work best for your particular space and how to attract birds, bees, and butterflies to your garden. And he combines the best practical information with an insightful approach to help improve your gardening skills. The New Canadian Garden is a must-have reference for anyone gardening in a Canadian climate.
In The New Canadian Garden, Canada’s gardening guru, Mark Cullen, explores new trends that are redefining today’s gardening experiences. Many of us are utilizing small urban spaces — balconies, patios, and even rooftops — and growing our own fruits, vegetables, and herbs, both at home and through community gardens. Mark has lots of suggestions about which crops will work best for your particular space and how to attract birds, bees, and butterflies to your garden. And he combines the best practical information with an insightful approach to help improve your gardening skills. The New Canadian Garden is a must-have reference for anyone gardening in a Canadian climate.
A Note From the Publisher
Mark Cullen is Canada‘s best-known gardener. His weekly column appears in the Toronto Star and 25 other newspapers. He enjoys spending time tending his own 10-acre garden in Stouffville, Ontario.
Mark Cullen is Canada‘s best-known gardener. His weekly column appears in the Toronto Star and 25 other newspapers. He enjoys spending time tending his own 10-acre garden in Stouffville, Ontario.
Marketing Plan
MARKETING MATERIALSBLADbranded gardening SWAG
ADVERTISINGConsumer ads: Canadian Gardening; Canadian House & HomeLibrary wholesaler ads: Library Services Centre, Whitehots, United Library Service,Online ads: Facebook, google adwords
EVENTSCanada Blooms presentation pitchLaunch event in TorontoEvent promotion: posters, e-cardsTrade shows
DIGITAL MARKETINGTwitter, Facebook, Pinterest, Instagram, Dundurn.com campaignsConsumer, library, bookseller, and author newslettersDedicated book announcement eblast
PUBLICITYTargeted media and blogger review mailingsAdvanced Reader Copies available, enhanced quantityKey Influencer mailingNiche marketing to associations and interest groups
MERCHANDISINGEpub series price promtion and bundleCross promotion with seed companies and nurseriesGarden centre and seed company mailing
ADVERTISINGConsumer ads: Canadian Gardening; Canadian House & HomeLibrary wholesaler ads: Library Services Centre, Whitehots, United Library Service,Online ads: Facebook, google adwords
EVENTSCanada Blooms presentation pitchLaunch event in TorontoEvent promotion: posters, e-cardsTrade shows
DIGITAL MARKETINGTwitter, Facebook, Pinterest, Instagram, Dundurn.com campaignsConsumer, library, bookseller, and author newslettersDedicated book announcement eblast
PUBLICITYTargeted media and blogger review mailingsAdvanced Reader Copies available, enhanced quantityKey Influencer mailingNiche marketing to associations and interest groups
MERCHANDISINGEpub series price promtion and bundleCross promotion with seed companies and nurseriesGarden centre and seed company mailing
Available Editions
| EDITION | Other Format |
| ISBN | 9781459732247 |
| PRICE | $19.99 (USD) |
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