The Modern Couple's Money Guide
7 Smart Steps to Building Wealth Together
by Lesley-Anne Scorgie
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Pub Date May 24 2016 | Archive Date Apr 29 2016
Dundurn | Dundurn Press
Description
So you’ve met the love of your life and have settled down. Or perhaps you’re planning a splashy wedding, expecting your first child, or buying a chic house together. Life is fantabulous!
The trick is keeping it that way. Money matters are the number one cause of separation and divorce in North America and you can avoid heartache by learning how to merge, manage, and grow your finances together.
Bestselling author Lesley-Anne Scorgie helps couples build a powerful financial, personal, and professional foundation by following these seven steps to build wealth together:
- Get on the same page
- Scrap your emotions and sort out your accounts
- Curb overspending
- Get the hell out of debt
- Own the walls you live in
- Invest like a pro
- Design your master money plan
A Note From the Publisher
Marketing Plan
MARKETING MATERIALS
Sample chapter, chapbook
ADVERTISING
Consumer ads: Money Sense Magazine
Library wholesaler ads: Library Services Centre, Whitehots, Baker & Taylor, Ingram Advance
Trade ads: Publisher's Weekly, Library Journal
Online ads: Facebook, twitter, thenest.com
Books for Everybody submission
EVENTS
Festival pitches
Personal finance conferences
GTA wedding shows, speaker
Event promotion: posters, e-cards
Trade shows, school and library conferences
Launch event Toronto, ON
DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Goodreads giveaway
Cover and sample chapter reveal
Guest blog post on dundurn.com
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters
PUBLICITY
Targeted media and blogger review mailings
Enhanced media kit
Key Influencer mailing
Niche marketing to associations and interest groups
MERCHANDISING
Epub series price promotion and bundle
Shelf talkers for independent booksellers
Available Editions
| EDITION | Other Format |
| ISBN | 9781459729773 |
| PRICE | $22.99 (USD) |
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