Beyond Embarrassment

Reclaiming your life with neurogenic bladder and bowel

by JoAnne Lake

This title was previously available on NetGalley and is now archived.

Buy on Amazon Buy on BN.com Buy on Bookshop.org

*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.

Pub Date Apr 01 2016 | Archive Date Apr 18 2017

Triumph Media Press | Independent Book Publishers Association (IBPA), Members' Titles

Health, Mind & Body | Parenting & Families

Description

For Women Who Suffer and Those Who Share Their Journey

JoAnne Lake’s story is engaging. It inspires, while offering suggestions

for managing life’s hurdles. In an honest, will-to-succeed style,

this journey focuses on a neurogenic bladder and bowel condition

in which a person lacks control due to a brain, spinal cord, or nerve

condition. The source can be aging, a chronic health condition,

trauma, or many other causes. Whether diagnosis is an underactive

or overactive bladder, with varying symptoms, the difficult daily

reality is shared.

• Valuable guide, much like a fresh prescription filled with practical advice

• Educates, empathizes, and encourages women who struggle with the same

health issue

• Written with a girlfriend-to-girlfriend feel, sharing the path to survival and

success

• Sprinkled with Tips and Knowledge Nuggets that highlight points of

importance

• Equips the reader to live every day to the utmost

With input from expert medical research librarian, Julia Parker, MS, MLIS readers will discover current research and facts, equipping them to meet their challenges and work with medical teams. Also, valuable for healthcare professionals to share with patients.

For Women Who Suffer and Those Who Share Their Journey

JoAnne Lake’s story is engaging. It inspires, while offering suggestions

for managing life’s hurdles. In an honest, will-to-succeed style,

...

A Note From the Publisher

Julia Parker MS, MLIS- Medical Research
Lora Plaskon, MD, MS – Foreword

Advance Praise

“Offers a candid memoir of her experience with neurogenic bladder and a wealth of practical advice about coping with its daily complications…Packed with helpful tips on diet, exercise, hygiene, and intimacy issues. . . Appendices list suggested products, books, and websites, and the glossary is especially useful. . . An invaluable resource for NB sufferers.”

— Kirkus Review

“This is the best and most complete book on neurogenic bladder syndrome that I have read in my 30 years of family practice medicine. I will use it again and again as a resource and refer my patients to read this excellent book.”

—Kathy Matteson MN FNP ND Medical Provider Seattle Washington

“An absolutely “must read” …a vitally important and strongly recommended addition to community Health/Medicine reference collections. Exceptionally well written and thoroughly ‘reader friendly’ in organization and presentation… available in assorted eBook editions”

—Susan Bethany, Mid West Book Review

I strongly recommend that health care professionals read this and share with their patients who would benefit from JoAnne’s story. It will make for better, more understanding practitioners, and enhance their patients’ will to succeed.

- Elaine Plummer, RN, BSN, Always Discreet Ambassador

Marketing Plan

Audience

• The female patient with over/under active bladder conditions in need of knowledge about and encouragement to live through the condition. She often hides this condition from family and friends, feeling alone in the process even after diagnosis.

• The medical professionals – Urologists, Family Practice Physicians, Internists, Neurologists – who work with women who have been diagnosed. This book provides the medical professional with a resource to better help understand the patient’s perspective of this condition and to better respond to the patient’s question, “So how do I now live my life?”

• Friends and family of these women

• Libraries across the country public, college, medical

5 national awards

• Living Now Book Award

• Mom’s Choice – Gold Award

• National Indie Excellence

• Pinnacle Book Achievement Award

• Eric Hoffer Award

Key marketing to consumers and medical professionals

• Active direct marketing campaign to librarians, bookstores, medical professionals

• Active social media following through many year blog addressing this issue and answering consumers questions – active twitter, Facebook and blog campaigns.

• Aggressive traditional print and broadcast campaign to consumers and medical professionals fall/winter 2016-2017

Audience

• The female patient with over/under active bladder conditions in need of knowledge about and encouragement to live through the condition. She often hides this condition from family and...