How We Eat with Our Eyes and Think with Our Stomach

The Hidden Influences That Shape Your Eating Habits

by Melanie Mühl; Diana von Kopp

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Pub Date Nov 01 2017 | Archive Date Nov 15 2017

Experiment, The | The Experiment

Cooking, Food & Wine | Health, Mind & Body

Description

“Cut through the juice cleanses and paleo diets to bring back some common sense.”—The New York Times Book Review

Outsmart Your Impulses and Eat Better

A Belgian chocolate cake topped with a velvety homemade mousse catches your eye on the menu. The next thing you know, you’ve ordered it—despite the hefty price. But do you know why?

Through over 40 compelling questions, this book explores how our eating decisions tread the line between conscious and subconscious, and enables us to be more intelligent about food. With expert insights that draw from psychology, neuroscience, popular culture, and more, learn to see the innumerable influences behind your diet and cravings—from the size and color of your plate, to the placement of products in a supermarket, to the order in which you sit when out with friends.

And the chocolate cake? Would you believe research shows that regional descriptions (Belgian!) and emotive, sensory language (homemade! velvety!) subtly affect your appetite? Know what and why you eat, when and how you do—before you next sit down to dine!

Advance Praise

“Journalist Muhl and psychologist von Kopp use behavioral psychology, biology, and neuroscience to uncover how our decisions about food are made.”—Publishers Weekly

“These essays are not only easy and amusing, they are also scientifically supported by appropriate studies and enriched with expert opinions. All this makes reading a pleasure.”—MIT Technology Review (Germany)

“This book offers an exciting new approach. There are many nutritional advisors, but Melanie Mühl has succeeded in accomplishing something that no one has ever done before—brain research into what we actually eat and why. It’s great fun to read.”
—Markus Lanz, ZDF (Germany)

“Extremely refreshing reading that makes you think.”—Brigitte

“Melanie Mühl and Diana von Kopp are up to date on a wide range of scientific studies, of which they talk vividly, amusingly and with pragmatic skepticism. They supply ready ammunition for your next debate at the dining table.”—Der Tagesspiegel (The Daily Mirror, Berlin News)

Available Editions

EDITION	Other Format
ISBN	9781615194056
PRICE	$16.95 (USD)
PAGES	272

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Featured Reviews

Denise B, Reviewer

I loved this book! It was a very simple read, a lot of the information I already knew, but I learned some new things to help me in my journey. I was thin when I was young, then gained weight & struggled to lose it. I realized about two years ago, that it was my brain stopping me from losing the weight. I have read every thing I can, that will help me learn how to take back control of my own brain. It has totally changed my life & I am losing inches steadily every month, just by changing my thoughts & approach to food.

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Cozy Book R, Reviewer

This is a fascinating book about eating habits that everyone should read ! The authors break down why we crave certain foods, what we should be eating and how to break bad habits. I found it very humorous, wonderfully written and enjoyable. The dietary thought process is clearly and concisely explained here. As someone who gave up sugar years ago , I understood a life long craving and how to succeed in giving up foods . The authors here really explain the psychology behind cravings, the effects certain foods have on our brain and why we return to bad habits. It was truly informative and very useful. I recommend this book for everyone that has issues with food, cravings or is seeking a healthier lifestyle.