Your Fittest Future Self

Making Choices Today for a Happier, Healthier, Fitter Future You

by Kathleen Trotter

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Pub Date Jan 29 2019 | Archive Date Mar 01 2019

Dundurn | Dundurn Press

Health, Mind & Body | Nonfiction (Adult)

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Description

Redefine “fit” to create your fittest future you.

With all of diet and exercise regimens available, it is almost impossible to navigate the health world without feeling overwhelmed or paralyzed by indecision. Instead of trying to find the perfect program to follow, Kathleen Trotter shows you how to create one, with your own unique health history, goals, and life realities in mind.

No one diet, exercise, or mindfulness strategy works for everyone. The key to long-term health success is the ability to sift through all of the diet and workout information available and put together a "health mix” that works for you.

A Note From the Publisher

A different kind of health and fitness guide that throws out the idea of fad diets and workouts in favour of a personalized approach that works with our individual needs and differences

Guides readers to find the personal balance in diet, exercise, mindfulness, and motivation, for a holistic and self-affirming approach to lasting healthy change

Author is a natural nutritionist and a regular contributor to The Globe and Mail and The Huffington Post, and makes regular TV appearances

A different kind of health and fitness guide that throws out the idea of fad diets and workouts in favour of a personalized approach that works with our individual needs and differences

Guides...

Marketing Plan

ADVERTISING Consumer, trade, and wholesaler advertising campaign

MARKETING MATERIALS Postcards

EVENTS Event promotion: posters, evites Trade shows, school and library conferences Launch event, Toronto

DIGITAL MARKETING Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns Social media contest Guest Post on Dundurn Blog Consumer, library, bookseller, and author newsletters

SPECIAL OUTREACH Niche marketing to associations and interest groups

PUBLICITY Targeted media and blogger review mailings Fitness blogger outreach

ADVERTISING Consumer, trade, and wholesaler advertising campaign

MARKETING MATERIALS Postcards

EVENTS Event promotion: posters, evites Trade shows, school and library conferences Launch event...