Give Yourself a Nudge
Helping Smart People Make Smarter Personal and Business Decisions
by Ralph L. Keeney
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Pub Date Apr 30 2020 | Archive Date Jun 09 2020
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Description
The best way to improve your quality of life is through the decisions you make.
This book teaches several fundamental decision-making skills, provides numerous applications and examples, and ultimately nudges you toward smarter decisions.
These nudges frame more desirable decisions for you to face by identifying the objectives for your decisions and generating superior alternatives to those initially considered.
All of the nudges are based on psychology and behavioral economics research and are accessible to all readers. The new concept of a decision opportunity is introduced, which involves creating a decision that you desire to face.
Solving a decision opportunity improves your life, whereas resolving a decision problem only restores the quality of your life to that before the decision problem occurred.
We all can improve our decision-making and reap the better quality of life that results. This book shows you how.
Advance Praise
Even though people make hundreds of choices each day, they rarely consider how to improve their decision-making skills. A good place to start is to read Ralph Keeney’s new book, which is chock-full of wisdom, stories, and highly practical advice. By the time you finish it, you will have the author whispering in your ear the next time you face a big decision. Richard H. Thaler, Professor of Economics and Behavioral Science, University of Chicago, co-author of Nudge, and winner of the 2017 Nobel Prize in Economic Sciences
Read this book to build your wealth or bolster your health. Using practical advice wrapped in accessible language, distinguished decision-making expert Ralph Keeney explains how to identify and analyze critical decisions in your life, how to enrich your set of alternative choices, and how to value possible outcomes. It is precisely the primer you need to foster better choices in your professional or personal life. Richard Zeckhauser, Frank P. Ramsey Professor of Political Economy, Harvard University
Ralph Keeney introduces an innovative perspective: don’t try to select the best option when facing a choice, but create better choices. Be your own choice architect! The book provides plenty of evidence and convincing arguments for this claim and is a must-read for anyone who wants to improve their decision-making skills. Ortwin Renn, Scientific Director, Institute for Advanced Sustainability Studies, Potsdam, Germany
When we can’t have one of the world’s leading decision analysts at our side when making the choices vital to our lives, the next best thing is to heed Ralph Keeney’s advice about what really matters in defining the decision we face, specifying our objectives, and creating better alternatives to consider. Paul Slovic, President of Decision Research and Professor of Psychology, University of Oregon
Ralph Keeney has distilled a distinguished career’s insights into a practical guide to decision-making that produces creative, rich results. This essential book encourages us to ‘nudge’ ourselves towards embracing decision opportunities and expanding the range of alternatives to consider. Ken Peterson, Board Chair, BC Hydro
Available Editions
| EDITION | Paperback |
| ISBN | 9781108715621 |
| PRICE | $19.99 (USD) |
