Self-Publishing Wizard or Wannabe

"Authors who are serious about making a mark with their books will find a wealth of information and insights here. A helpful, reassuring guide to putting together a publishing team."
—Kirkus Reviews

" This cannot be over-emphasized, "Wizard Or Wannabe?" should be considered mandatory reading for any author considering self-publication-- it will save time, money, and avoiding the frustrations of trial and error in the process of turning a manuscript into a book. Thoroughly "user friendly" in tone, commentary, and format, "Self-Publishing Wizard Or Wannabe" is unreservedly recommended for personal, professional, community, and academic library Writing/Publishing instructional reference collections."
—James A. Cox, The Midwest Book Review

"This book should be required reading for authors entering the world of self-publishing. Neighbour succinctly lays out the landscape of what new authors will face to help them make good choices in publishing their book in a professional way."
—Robin Cutler, Director of IngramSpark

"I especially liked the list of “ask” and “listen for” scripts at the end of each segment. Spend your money on the book and hire with confidence!"
—Carla King, Self-Publishing Boot Camp

" The most expensive part of self-publishing is making a mistake, and the biggest mistake you can make is to work with an unprofessional freelancer. If you are planning to publish, read The Wizards &Wannabes of Self-Publishing and learn how to avoid expensive, time-wasting relationships with freelance editors and designers."
—Brian Jud, Executive Director, APSS Mary

"Neighbour’s smart, sophisticated how-to guide shows you the booby traps to avoid, and the specific questions to ask [freelancers] before hiring them.... This valuable guide will help you avoid problems and keep you from going broke."
—Joan Stewart, The Publicity Hound

The goal of marketing Self-Publishing Wizard or Wannabe is to implement tactics for slow and steady sales growth. The chief tactics are:

- obtain publishing industry reviews and testimonials (completed)
- build reader reviews from NetGalley, Reedsy Discovery, and Goodreads
- write articles for industry publications and blogs
- seek bulk sales through writing / publishing organizations and associations