Well Aware
Master the Nine Cybersecurity Habits to Protect Your Future
by George Finney
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Pub Date Oct 20 2020 | Archive Date Oct 23 2020
Greenleaf Book Group | Greenleaf Book Group Press
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Description
Key Strategies to Safeguard Your Future
Well Aware offers a timely take on the leadership issues that businesses face when it comes to the threat of hacking. Finney argues that cybersecurity is not a technology problem; it’s a people problem. Cybersecurity should be understood as a series of nine habits that should be mastered—literacy, skepticism, vigilance, secrecy, culture, diligence, community, mirroring, and deception—drawn from knowledge the author has acquired during two decades of experience in cybersecurity. By implementing these habits and changing our behaviors, we can combat most security problems.
This book examines our security challenges using lessons learned from psychology, neuroscience, history, and economics. Business leaders will learn to harness effective cybersecurity techniques in their businesses as well as their everyday lives.
Advance Praise
“Well Aware shows you don’t need a degree in computer science to safeguard your community. George Finney's nine cybersecurity habits make protecting yourself online approachable for anyone.”
—Daniel H. Pink, author of When, Drive, and To Sell Is Human
“George Finney has written a must-read primer for anyone who wants to protect themselves online . . . particularly for leaders who need to protect their organizations. With this book, you can learn from one of the best.”
—Robert Glazer, best-selling author of Elevate, Friday Forward, and Performance Partnerships
“George has documented an incredibly practical and holistic overview of the foundational elements of cybersecurity practice and business in general. Definitely worth the read.”
— Stuart McClure, former CEO of Cylance and author of Hacking Exposed
"I like the way Finney focuses on people, and his ideas are intriguing. In my own experience, people have been the single biggest threat to the digital environment, either through nefarious intention (insider) or negligence. And I've always believed that if we could improve the way basic standards and discipline are actually practiced in any organization or by any person, we could stop most (80–90%) of the cyber threats that we are seeing today."
—Major General (Ret.) John Davis, Federal CSO for Palo Alto Networks
Marketing Plan
National trade marketing and sales campaign
Custom targeted outreach to podcasts
Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media
Online marketing campaign including targeted advertising, trade advertising, and advance giveaways
Available Editions
| EDITION | Other Format |
| ISBN | 9781626347359 |
| PRICE | $25.95 (USD) |
| PAGES | 216 |
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