Break the Internet

Like most people who have seen and aware of influencers and their existence, I didn't know the details of their how and why. Just for general knowledge supported by multiple influencers exaples, this book can be an eye opening factsbook on where the advertising is going. I found the stories of influencers featured in this book quite interesting as well as the stories about the author.

If I could give this book 10 stars, then I would.
This truly is the definitive guide to the remarkable and strange world of social media influencers.
More than that, it is an insider's guide into a bizarre and exciting world that most people in the world never see - and it is quite extraordinary.
The rise of the influencer is a story of platforms, power, algorithms, atomisation, attention decentralisation and networks - the championship of the individual over the institutional and the market over everything.
An influencer has to obsessively want the full-time, 24/7 job of creating content for their own TV channel - not a job for anyone without the ego and obsessional drive to create a persona.
This is one of the most intensively researched non-fiction books that I read in a long time and the detail is there on every page. Not a word is wasted.

Recommended.

It took me a while to get into the book, but once I got over the hump, I was fully engulfed in influencers.

Olivia Yallops investigative journalism takes us into the world of influencers, a new industry which arose out of the growing media platforms and their content providers. Some of these content providers rival major TV shows with their audience sizes. Some very few of these make a fortune and are in all fairness media empires on their own.

The book illustrates all aspects of influencing, from creating content, creating brands and creating a following. It looks at the industry along with the major conventions and associations. One clear take away after reading this book is, that influencing is a serious business, a sizable industry and your chances to succeed in this line of work are about the same as getting a star on the Hollywood walk of fame.

Fascinating!

Very interesting story about the crazy world of social media influencing and how they can, in some cases, have more impact than large scale, splashy, advertising campaigns. An intriguing book and one I recommend.

Thanks to NetGalley for a copy of this book in exchange for an honest review.

This was a very informative and well researched book that I thoroughly enjoyed. The author examines social media and how one becomes and thrives as an influencer. From hype houses to TikTok and YouTube, the book highlights how the world of advertising and connecting to others has changed. It was eye opening and definitely a book I would suggest others read for insight into the rapidly changing world of social media.