Building a StoryBrand 2.0
Clarify Your Message So Customers Will Listen
by Donald Miller
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Pub Date Jan 07 2025 | Archive Date Not set
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Description
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .
Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.
In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.
In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.
The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
BONUS: Included in Building a StoryBrand 2.0 is access to StoryBrand.AI—an all-new AI-enabled tool specifically designed for messaging and marketing improvement. Enjoy free access to the BrandScript tool and generate robust marketing material to create next level StoryBrand Messaging and Marketing Campaigns for your business.
Available Editions
| EDITION | Other Format |
| ISBN | 9781400248872 |
| PRICE | $29.99 (USD) |
| PAGES | 240 |
Available on NetGalley
Featured Reviews
Book Trade Professional 123827
I’ve been a fan of Donald Miller since his Blue Like Jazz days and I've followed his journey from storyteller to brilliant marketer closely.
This book is a game-changer. If you’re an author (or really anyone) who struggles with knowing what to say to connect with your audience—or worse, you feel completely overwhelmed trying to talk about your books in a way that actually works—this is the book you didn’t know you needed.
Miller lays it all out so clearly, and the framework he teaches is simple yet transformative. For me, it’s completely shifted how I approach marketing. I wish I’d listened to his wisdom sooner because now I can finally see how to position my books in a way that resonates with readers. It’s not just about selling—it’s about connecting.
I like how he uses tons of examples from well-known advertising campaign, and puts his framework in the context of storytelling principles (hero, hero in a hole, the guide, the villain, etc.,) His instructions is practical, it’s doable, and this book is a joy to read. It’s like having a wise, no-nonsense mentor walk you through marketing step by step. I can’t recommend it enough.
Lyle P, Reviewer
I have to say this is one of those books where I’m not entirely sure how to review. Marketing has always fascinated me and yet it always seemed like such a complex subject matter, and yet in Building a Storybrand 2.0, Donald Miller does a wonderful job of breaking down why some companies fail and other succeed in their messaging, and then breaks down just how you can do it to. Can it really be this ‘simple’? (note I am not saying easy) I can definitely see where Miller’s method could be extremely useful. Time will tell. Thanks so much to the publisher and NetGalley allowing me access to a early review copy of Building a Storybrand 2.0.
Reviewer 250689
A great guide for helping you focus your message in such a way that it captures customers' attention and leads them through the sales funnel. It walks you step by step through how to use story to engage your customer and offers templates for creating your own engaging content. Very clear and useful with plenty of examples.
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