Sink or Swimwear

My Crazy Days as an Entrepreneur Surviving Life, PTSD, and a Cutthroat Industry

by Jennifer Berk Weisman

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Pub Date Oct 26 2021 | Archive Date Dec 14 2021

Chimney Rock Publishing | Independent Book Publishers Association (IBPA), Members' Titles

Biographies & Memoirs | Business, Leadership, Finance | Nonfiction (Adult)

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Description

On the fast track to startup success, a car speeding through a crosswalk jeopardized everything she'd built in a split second.

Constantly battling life-altering trauma, PTSD, a traumatic brain injury, and the cutthroat fashion industry, Just Bones Boardwear founder Jennifer Berk Weisman refused to let the accident define her and steal her identity.

She had to do more than reinvent the boardshort. She had to reinvent herself.

On her journey from stay-at-home mom to an innovative entrepreneur surviving unexpected adversity, Jennifer conquered every obstacle with a fierce determination to succeed. More than fluff, fabric, and fashion, Sink or Swimwear shares the powerful true story of recovery, hope, and resilience that will inspire you to channel your own inner strength to overcome trauma or chase your entrepreneur dreams.

Discover:
- How unexpected situations can spark million-dollar ideas.
- Shocking complications in the pursuit of business goals: trademark lawsuits; wire fraud and cybercrime; and production pitfalls.
- An insider tell-all of photoshoots, fashion shows, and industry parties.
- Coping strategies to help you balance work, family, and stress with a TBI, PTSD, and persistent physical problems.

The relationships that better you and your business - and those that don't.

A memoir of hope and motivation for every entrepreneur or trauma survivor, this book will empower you to reach for the stars even when facing the greatest adversity - because no obstacle is too great to conquer.

On the fast track to startup success, a car speeding through a crosswalk jeopardized everything she'd built in a split second.

Constantly battling life-altering trauma, PTSD, a traumatic brain injury...

Advance Praise

“As a fellow TBI survivor and business owner I know the struggle that Jennifer endured and can say that the weight breaks most people. Clearly, she’s a fighter and tough as nails to still be here and running her business. I think this is a very inspiring read for entrepreneurs with TBI’s or just facing absolutely challenging health crises because the pressure doesn’t go away. We need inspiration like this to know we can get through it.”
—Shawn Dollar, Athlete, 2X Guinness World Record Holder

“Enduring the aftermath of a terrorizing accident is detailed poignantly in Jennifer's new book. You will be hooked on her words detailing a split-second horrific crash - human verses vehicle is never good - and the strength of the human spirit needed to weather the storms of TBI and PTSD. As a fellow TBI Survivor, I recommend Jennifer's book to anyone in need of compassion, love, and the will to overcome life’s obstacles.”
–Greg Nordfelt, MBA, Author, Inspirational Keynote Speaker, National Speakers Assoc, TBI Mentor, Intermountain Healthcare

"Sink or Swimwear is the perfect read for anyone who dreams of being an entrepreneur in the fashion industry."
–Judy Stein, Executive Director, Swimwear Association of Florida, #SeeYouAtSwimShow

“I was immediately struck with her drive and ingenuity to create a new boardshorts brand in a world of old school surfing brands. Jennifer Weisman shows just what can be accomplished if you truly never take no for an answer, no matter how many times you hear it, and how many roadblocks arise. If you truly believe in yourself and your idea, nothing will stop you.”
–Kathy Wilkie, Sr. Buyer Relations Manager, Surf Expo

“So how does a stay-at-home mom become a swimwear designer? This is the book the shows what it really takes to do just that. I met Jennifer Berk Weisman at Surf Expo, one of her first trade show events. I was immediately struck with her drive and ingenuity to create a new boardshorts brand in a world of old school surfing brands. My first impression of her was how could this petite, stylish lady with great nails compete with this ‘boys club’ of boardshorts.

Her boardshorts idea found a niche that the other brands hadn’t considered was even a need that should be met, and with no expertise in the apparel or swimwear industry Jen created designs and fabric prints and started a company from the ground up. On the surface, that alone makes it an incredible entrepreneurial story, but then you she gives you a peek “behind the curtain” to the personal and professional challenges she faced along the way.

Jennifer Weisman shows just what can be accomplished if you truly never take no for an answer, no matter how many times you hear it, and how many roadblocks arise. If you truly believe in yourself and your idea, nothing will stop you.”
—Kathy Wilkie, Sr. Buyer Relations Manager: Surf Expo