The Brompton

One of my kids bought a Brompton bike. It took a while to arrive but it was well worth the wait. I was amazed by its incredibly intricate,clever, puzzle like, design. Take a look at the cover to get an idea of what I mean. This bike folds in the most ingenious and useful way.

When the opportunity came to find out more about the company and its bikes, I eagerly requested an e galley. I came away so impressed by what Brompton does, why they do it and how they do it.

The book is divided into three sections; they are Making Bikes, Building a Company, and Changing the World. It was interesting to get insights into the Brompton’s way of making bikes and their mission. They have created a product that lets folks take their bike most anywhere. Surely, as we think about the environment, they are to be applauded for a good contribution to getting places easily and without polluting.

This book will be enjoyed by both bicyclists and environmentalists. Engineers and business students may also find this title to be of interest.

Many thanks to NetGalley and The Experiment for this title. All opinions are my own.

I got an advanced digital galley of this book via Netgalley. I must admit that I am not an avid cycler nor did I know about the folding cycle - The Brompton, which the book is about.

However, I enjoyed reading the book as much as any other biography. Though the flow of the book is not linear, I liked the way the authors have weaved the stories in such a way that it is logical in its own way. The story of this unique company and the product it brings to market provides us with a lot of lessons in terms of how to run a company (any one, not just a manufacturing operation).

At the end of the book, I feel like I need to buy a Brompton myself. That is a testament to the great storytelling by the authors in the book. Overall, you will love the book if you use a Brompton and you will want to use one, if you like the book.