The Culture Climb

“The Culture Climb is a valuable tool that will help leaders enjoy the challenge of growing their organization. The Impact Model building blocks for creating a successful culture will be particularly instructive for leadership teams. You don't have to wonder anymore what a good culture looks like. The Culture Climb shows you!” 

—Jim Roddy, president and CEO, Retail Solutions Providers Association (RSPA)

“If numbers are the science of a business, culture is the soul. The Culture Climb provides a road map for building an authentic, engaging, and values-driven culture to benefit a growing business. Understanding how culture influences a business is as critical to a modern-day leader as capabilities like financial acumen and hiring protocols.” 

—Kristi Piehl, CEO and founder, Media Minefield 

“I just read The Culture Climb and am truly impressed by what Jaime Taets has put together. By outlining culture contributions at the organizational, team, and individual levels, she’s captured the critical elements of building and maintaining a strong culture.”

—Aaron Johnson, CEO, Twin Cities Orthopedics

“This book offers indispensable guidance to stay ahead of the competition and drive higher efficiency, profitability, and success through positive workplace culture initiatives that pay off tangibly. If your company or organization is struggling or just curious about improving workplace culture—The Culture Climb should be essential reading.”

—Kurt Schmidt, president, The Foundry

“The Culture Climb is the book that breaks down culture and makes it crystal clear and actionable. Jaime and Chelsey are masterful in giving great examples, and, most importantly, tools to help you apply to each person, team, and the organization. This is not a bookshelf-type book; it needs to live on your desk and be applied.”

—Duane Marshall, cofounder, Pinnacle Business Guides

“Leaders are always looking for a way to improve culture, and The Culture Climb should be your guide. Jaime and her team present the journey we must take as leaders to create the culture in our organizations that help our teams thrive. Take the first step towards creating culture—and you’ll never want to go back!”

—John Schwanke, president, Lakeview Industries

“The Culture Climb is hands down the best book I have read that explains this complexity but does an amazing job of breaking it down and helping the reader to create a structured and results-focused plan. I want to give this book to every business owner and leader I know!”   

—Mary Nutting, founder and CEO, CorTalent

“Culture is a messy, complicated, and misinterpreted element of business. Jaime and Chelsey challenge you to think critically and see why culture is at the root of almost every business success or problem. The book provides real-life examples highlighting the impact when culture is ignored. Through their practical Impact Model, shared experiences, and encouragement, Jaime and Chelsey provide expert advice on how to intentionally enhance your culture. Whether you think your culture is great or know there is work to do, this is a must-read for any leader wanting to get his or her organization to the next level.”

—Seth W. Peterson, senior vice president, First National Bank in Sioux Falls

“The Culture Climb is a phenomenal book for any company looking to evolve their focus on brand, culture, and people! I specifically found the Impact Model, broken down into very actionable steps, to be extremely impactful. Setting a foundation and building on it is so often missed, and The Culture Climb makes it manageable and actionable. I highly recommend this book to all levels of leadership in a company. If you want to impact change that sticks and takes your culture to another level, this is a must-read!”

—Dione Deuel, director of brand experience, Hegg Companies

“Love what the book The Culture Climb has to say about culture being multidimensional. Culture is complicated. Jaime Taets and Chelsey Paulson do a great job sharing cultural truths that dispel the cultural myths that are present in our workplaces. As the book states, it’s about ‘clarity, alignment, and right-fitting people.’ Amen!”

—Shari Erdman, president, Reell Precision Manufacturing Corporation

“In preparation for a strategic planning leadership meeting focused on aligning my team around the strategic focus of our organization, I applied the questions Jaime and Chelsey suggested in The Culture Climb to my communication to the team. This advice from the book allowed me to immediately apply a simple approach that will help with our focus and cultural health over the next year. I am so honored I was asked to preview this book, and now I have an early start on a more successful year! The best gift ever!”

—David McCoy, president and CEO, First National Bank and Trust 

• National trade marketing and sales campaign
• Promotion support provided by imprint partner Fast Company Magazine
• Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media
• Promotion support through press release distribution pre-publication and at publication.
• Online marketing campaign including targeted advertising, advance giveaways via Goodreads, and trade advertising with Ingram and Publisher's Weekly.