Dim Sum Strategy
Bite-Sized Tools to Build Stronger Brands
by Peter Wilken
Narrated by Peter Wilken
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Pub Date May 01 2024 | Archive Date Not set
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Description
In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.
Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood.
Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.
©2019 Peter Wilken (P)2024 Post Hypnotic Press Inc.
Advance Praise
"Dim Sum Strategy is a great AudioBook which gives a fresh perspective on Branding strategy. I loved the real-world examples and the infectious enthusiasm throughout."
-Audible review
"PACKED with great stories, insights, tips, and casual but unforgettable wisdom, "Dim Sum Strategy" has been a handy how-to for me ever since I read it."
-GoodReads review
"Dim Sum Strategy is a great choice if you’re looking for brand strategy tips and tools that can help you establish a strong brand."
-Arek Dvornechuck via ebaqdesign.com
Available Editions
| EDITION | Audiobook, Unabridged |
| ISBN | 9781772562460 |
| PRICE | $24.95 (USD) |
| DURATION | 10 Hours, 6 Minutes |
Links
Available on NetGalley
Featured Reviews
Dr. B, Educator
For someone that doesn’t know much about brands, this was an interesting read.
The book feels like a story in the way it flows seamlessly while delivering valuable tips and tricks.
Definitely recommend!
Reviewer 1037271
Great book- felt like I was sitting in an MBA class (even though I don't like the concept of personal brands. Why can't we just be people?- but that's not this book's fault of course!)
Shaelee S, Reviewer
This book was such a pleasant surprise! The first part is packed with surprisingly insightful content that really resonated with me. As I progressed through the second half, I found it less relevant to my personal situation, but it still offered valuable information.
Overall, I would recommend this book to anyone interested in practical insights and effective frameworks. It's a worthwhile read, especially for those seeking to gain new perspectives and useful strategies.
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