
How Paris Became Paris
The Invention of the Modern City
by Joan DeJean
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Pub Date Mar 04 2014 | Archive Date Jan 31 2014
Description
At the beginning of the seventeenth century, Paris was known for isolated monuments but had not yet put its brand on urban space. Like other European cities, it was still emerging from its medieval past. But in a mere century Paris would be transformed into the modern and mythic city we know today.
Though most people associate the signature characteristics of Paris with the public works of the nineteenth century, Joan DeJean demonstrates that the Parisian model for urban space was in fact invented two centuries earlier, when the first complete design for the French capital was drawn up and implemented. As a result, Paris saw many changes. It became the first city to tear down its fortifications, inviting people in rather than keeping them out. Parisian urban planning showcased new kinds of streets, including the original boulevard, as well as public parks and the earliest sidewalks and bridges without houses. Venues opened for urban entertainment of all kinds, from opera and ballet to a pastime invented in Paris, recreational shopping. Parisians enjoyed the earliest public transportation and street lighting, and Paris became Europe's first great walking city.
A century of planned development made Paris both beautiful and exciting. It gave people reasons to be out in public as never before and as nowhere else. And it gave Paris its modern identity as a place that people dreamed of seeing. By 1700, Paris had become the capital that would revolutionize our conception of the city and of urban life.
Marketing Plan
National print and online review campaign
NPR and radio phone campaign
Author events in New York City and Philadelphia
Online consumer promotion via Goodreads
Promotion of author’s backlist leading up to on sale date
Blogger outreach campaign and outreach to history and Francophile blogs and websites
Social media campaign on Bloomsbury accounts at publication
Available Editions
EDITION | Other Format |
ISBN | 9781608195916 |
PRICE | $30.00 (USD) |
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General Fiction (Adult), Literary Fiction, Women's Fiction