Be Different

Being different begins with intellectual disobedience, having the courage to throw off the shackles of conventionality to achieve amazing results — Be Different!

Be Different: How Navy SEALs and Entrepreneurs Bend, Break, or Ignore the Rules to Get Results is the third book in a trilogy of deeply insightful business books by retired Navy SEAL and CEO Marty Strong. Take a journey into the fascinating world of disruptive and divergent thinking, and how leveraging your mind in an open and enlightened way can open the door to incredible creativity and innovation.

Marty Strong has an accomplished leadership career spanning four decades. He worked his way from enlisted SEAL Team member to the SEAL Officer corps, retiring with twenty years’ service in that highly-decorated and esteemed military unit. After retiring from service, Marty was a highly successful account vice president with the United Bank of Switzerland (UBS). Soon after the attacks of September 11, 2001, he left his seven years in portfolio management to seek a way to help in the war on terror. Almost immediately he became a highly sought-after expert in asymmetrical threats and counterterrorism from 2001 to 2004, logging hundreds of radio interviews and over 300 television appearances. He spent seven months in Baghdad assisting the US State Department (2004-2005) as a counterterror program manager, leading seven hundred people in a tense and dangerous environment. Upon his return, he became a senior vice president for a billion-dollar-a-year defense contracting company, holding that position from 2005 to 2008. In 2009, he joined a small, early-stage growth company, where Marty rose from director of business operations to CEO over six years. Today he leads an employee-owned enterprise, consisting of three operating businesses focused on the public and private healthcare markets. He has been a leader for decades, first in uniform as a combat-decorated Navy SEAL and then in commercial business. He was a highly successful account vice president with United Bank of Switzerland for seven years, a management consultant and a senior vice president for a billion-dollar-a-year defense contracting company. In 2009, he joined a small, early-stage growth company as an equity partner. Since then he has led first one, then two employee-owned healthcare startups as CEO and chief strategy officer. He has over 350 hits as a subject matter expert on national cable TV and in large metro radio markets and has an active presence on three successful social media platforms. He also has personal and professional connections with several notable national podcasts that can be leveraged. This is not a lark. Marty expects to continue writing additional business insight books over the next few years.