Be Different
How Navy SEALs and Entrepreneurs Bend, Break, or Ignore the Rules to Get Results!
by Marty Strong
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Pub Date Dec 01 2024 | Archive Date Sep 17 2024
Collective Ink Limited | Business Books
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Description
Being different begins with intellectual disobedience, having the courage to throw off the shackles of conventionality to achieve amazing results — Be Different!
Be Different: How Navy SEALs and Entrepreneurs Bend, Break, or Ignore the Rules to Get Results is the third book in a trilogy of deeply insightful business books by retired Navy SEAL and CEO Marty Strong. Take a journey into the fascinating world of disruptive and divergent thinking, and how leveraging your mind in an open and enlightened way can open the door to incredible creativity and innovation.
A Note From the Publisher
Advance Praise
In my almost 15 years at McKinsey, now leading McKinsey’s research and several programs related to skills, I am fully convinced that what a person knows or how capable a person is have diminishing importance compared to how they think and behave. Once existing Artificial Intelligence is adopted at scale, most of the work left will be non-routine. Addressing climate change will require unleashing a giant wave of innovation and rapid adoption of new technologies. In Be Different, Marty helps us develop one of the most important mindsets in this age where we are in dire need of innovation: unconventional thinking. Among my favorite parts of Be Different is the process to overcome this problem and unlock unconventional thinking. The first step is intellectual humility: I was once given the feedback of suffering from “expert-itis” and this first step therefore particularly resonates with me. Without humility we can’t let in insights that are far from what we already know. The second step: intellectual curiosity. If humility allows the open mind, then curiosity can lead to the exploration of new ideas, the ability to go much further than “been there, done that.” Only as a third step comes intellectual creativity, which although easier at a young age, Marty explains throughout the book how to unlock it again at any age.
Marco Dondi, Successful Author and Expert Associate Partner, McKinsey & Company, Geneva Switzerland.
Available Editions
EDITION | Paperback |
ISBN | 9781803411330 |
PRICE | $13.95 (USD) |
PAGES | 208 |