The Scarlett Letters

The Making of the Film Gone With the Wind

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Pub Date Oct 08 2014 | Archive Date Oct 31 2014
Rowman & Littlefield | Taylor Trade Publishing

Description

One month after her novel Gone With the Wind was published, Margaret Mitchell sold the movie rights for fifty thousand dollars. Fearful of what the studio might do to her story—“I wouldn’t put it beyond Hollywood to have . . . Scarlett seduce General Sherman,” she joked—the author washed her hands of involvement with the film. However, driven by a maternal interest in her literary firstborn and compelled by her Southern manners to answer every fan letter she received, Mitchell was unable to stay aloof for long.

In this collection of her letters about the 1939 motion picture classic, readers have a front-row seat as the author watches the Dream Factory at work, learning the ins and outs of filmmaking and discovering the peculiarities of a movie-crazed public. Her ability to weave a story, so evident in Gone With the Wind, makes for delightful reading in her correspondence with a who’s who of Hollywood, from producer David O. Selznick, director George Cukor, and screenwriter Sidney Howard, to cast members Clark Gable, Vivien Leigh, Leslie Howard, Olivia de Havilland and Hattie McDaniel.

Mitchell also wrote to thousands of others—aspiring actresses eager to play Scarlett O’Hara; fellow Southerners hopeful of seeing their homes or their grandmother’s dress used in the film; rabid movie fans determined that their favorite star be cast; and creators of songs, dolls and Scarlett panties who were convinced the author was their ticket to fame and fortune. During the film’s production, she corrected erring journalists and the producer’s over-the-top publicist who fed the gossip mills, accuracy be damned. Once the movie finished, she struggled to deal with friends and strangers alike who “fought and trampled little children and connived and broke the ties of lifelong friendship” to get tickets to the premiere.
But through it all, she retained her sense of humor. Recounting an acquaintance’s denial of the rumor that the author herself was going to play Scarlett, Mitchell noted he “ungallantly stated that I was something like fifty years too old for the part.” After receiving numerous letters and phone calls from the studio about Belle Watling’s accent, the author related her father was “convulsed at the idea of someone telephoning from New York to discover how the madam of a Confederate bordello talked.” And in a chatty letter to Gable after the premiere, Mitchell coyly admitted being “feminine enough to be quite charmed” by his statement to the press that she was “fascinating,” but added: “Even my best friends look at me in a speculative way—probably wondering what they overlooked that your sharp eyes saw!”

As Gone With the Wind marks its seventy-fifth anniversary on the silver screen, these letters, edited by Mitchell historian John Wiley, Jr., offer a fresh look at the most popular motion picture of all time through the eyes of the woman who gave birth to Scarlett.

One month after her novel Gone With the Wind was published, Margaret Mitchell sold the movie rights for fifty thousand dollars. Fearful of what the studio might do to her story—“I wouldn’t put it...


A Note From the Publisher

Uncorrected page proofs. Quote only from finished book. Finished book contains photo spread not included in this electronic galley. Contact the publisher at publicity@rowman.com with any questions.

Uncorrected page proofs. Quote only from finished book. Finished book contains photo spread not included in this electronic galley. Contact the publisher at publicity@rowman.com with any questions.


Advance Praise

The Scarlett Letters is wonderful, dishy, and a great book to curl up with if you love movies from the golden age of Hollywood, popular novels, and historical research. Mr. Wiley turns over every rock and documents every exchange, letter, and conversation regarding the making of Gone With the Wind. You even find out where Clark Gable sat at the Atlanta premiere and why—great fun and fascinating history.
Adriana Trigiani, bestselling author of Big Stone Gap


The Scarlett Letters shows the ‘tough’ side of the genteel Southern lady named Margaret Mitchell. A shrewd businesswoman who was fiercely loyal to friends and family, Mitchell's insistence on authenticity in the production of Gone With the Wind ensured a motion picture that was received with great acclaim, not only in the South, but worldwide. This collection of her letters is a great read for aspiring writers, film students, and, of course, the legion of fiercely loyal GWTW fans.
Mickey Kuhn, actor who portrayed Beau Wilkes in Gone With the Wind


The Scarlett Letters provides a fascinating look at the filming of Gone With the Wind from Margaret Mitchell's perspective. Her personality and humor shine as brightly in her letters as they do in her celebrated novel. My sincere thanks go to John Wiley, Jr., for the work he put into finding and assembling these letters. This is a significant contribution to our knowledge of this woman, her novel, and our history.
Steve Wilson, curator of film, Harry Ransom Center, The University of Texas at Austin


John Wiley, Jr., is the world’s greatest authority on Margaret Mitchell. If you think Scarlett O’Hara is fascinating, wait until you meet Margaret Mitchell in these pages—she is laugh-out-loud funny, honest to a fault, often exasperating, and a brilliant judge of character. Thanks to John Wiley, Jr., and The Scarlett Letters, we now have the riveting inside story of how Mitchell’s masterpiece Gone With the Wind became one of the greatest films ever made.
Pamela Roberts, Emmy Award–winning producer/director of Margaret Mitchell: American Rebel for PBS


Never was an author so overwhelmed by the popularity of a book and its subsequent movie adaptation as was Margaret Mitchell by the fuss made over Gone With the Wind. For anyone who wonders why Mitchell never wrote another book, here’s the answer. Her self-deprecating wit, her gossipy appraisals of the outrages and absurdities, her attention to detail and legal eye for self-protection, her generosity, and her gift of friendship are all on display in this must-read collection of her letters, the long-awaited companion piece to Gone With the Wind.
Molly Haskell, author of Frankly, My Dear: Gone With the Wind Revisited and My Brother My Sister: Story of a Transformation

The Scarlett Letters is wonderful, dishy, and a great book to curl up with if you love movies from the golden age of Hollywood, popular novels, and historical research. Mr. Wiley turns over every...


Marketing Plan

Author appearance at SIBA tradeshow
Author events throughout the southeast in conjunction with the film's 75th anniversary
Co-op available
Seek coverage in movie magazines like Playback, Variety, and Journal of Film
Target movie and media newspaper columnists at Los Angeles Times, Atlanta Journal Constitution, and the New York Times
Outreach to movie and celebrity sites like TCM.com, Hollywood.com, and Classic FilmTarget GWTW websites such as allgwtw.com, scarlettonline.com, gwtwfansite.com, and visitscarlett.com
Social media promotion including Facebook and Twitter
Email newsletter campaigns and website promotions throughout the fall via www.rowman.com
Giveaway in LibraryThing’s Early Reviewers program, October 2014

Author appearance at SIBA tradeshow
Author events throughout the southeast in conjunction with the film's 75th anniversary
Co-op available
Seek coverage in movie magazines like Playback, Variety, and...

Available Editions

EDITION Hardcover
ISBN 9781589798724
PRICE $34.95 (USD)

Average rating from 15 members


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