As a longtime crisis management/communications professional, I always look for new books about crises and how they are/were handled. Some are better than others, but all bring knowledge to the table. One can always learn something new from another's research or experience. In this case, however, there is much to learn from Edward Segal's "The Crisis Casebook," which is heads and shoulders above most crisis books. Giving real-world examples, this well-researched tome provides students of disaster ample case studies for how to do it right and for how NOT to do it. It is a book that is thoughtful, providing details that will help others avoid making some of the same mistakes that have befallen others while still keeping options open. The author understands that no one can fully prepare for a crisis, but they can be well-armed with the skills needed to navigate its twists and turns. That is what this book does well: provides ample examples of how to make the best of the tools at your disposal while the proverbial poop is hitting the fan.

It is a very well-written, well-researched, and well-documented book. This is one I will keep on my shelf as a reference source for years to come. If you are anyway involved in crisis planning at work or in an organization, this is a must-read.

The Crisis Casebook: Lessons in Crisis Management from the World’s Leading Brands by Edward Segal – Book Review

Edward Segal’s The Crisis Casebook serves as a practical introduction to crisis management, making it a useful resource for students studying business communications. The book is structured around nearly 100 case studies, each examining a different company, public figure, or recent event. Covering topics as current as the Hawaii wildfires, challenges within the British royal family, and controversies surrounding New York City Mayor Eric Adams, Segal’s approach ensures that students engage with up-to-date, real-world examples.

One of the book’s strengths is its accessibility; the case studies clearly outline key lessons in preparation, transparency, and response. However, a notable drawback is the lack of clear organization by crisis type. The cases are presented one after another without strong thematic groupings, which makes it harder to compare similar situations or track patterns across industries.

Despite this structural issue, The Crisis Casebook provides a solid foundation for students new to crisis communication. It introduces essential concepts through real-world applications, making it a relevant and engaging text for business communications courses.

Thank you to NetGalley and John Murray Press for providing a free digital copy in exchange for an unbiased review.