Why Not?

Why Not? Survive and Thrive

In this motivational memoir and guide to self-improvement, Cathy Code draws on personal struggles and three decades of experience as an entrepreneur and business owner to inspire you to do more than just survive in your professional and personal life—she teaches you how to thrive.

She candidly recounts her journey and transformation from a life of scarcity and fear to one of financial and emotional abundance. Discover how Cathy progressed from selling vacuum cleaners as a teen to opening a B&B in her home to flourishing in complex roles as a successful business developer, keynote speaker, and CEO of multiple regional and national companies.

She concedes there is no magic pill for success; it’s about “keeping blinders on” and not taking no for an answer. It’s about hard work and dedication—despite any and all obstacles. (No excuses!) Cathy shares how she rebounded after professional setbacks, periods of self-doubt, and personal tragedies—such as a house fire, divorce, and death—and she also provides practical advice for how you too can reach your goals, whatever they may be.

The insights and practical advice in this book are for anyone wanting to do more than just survive; you can create a life of love, contentment, security, and abundance!