The Moonshot Effect
Disrupting Business as Usual
by Kate Purmal; Lisa Goldman; Anne Janzer
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Pub Date Jun 14 2016 | Archive Date Sep 10 2016
Greenleaf Book Group | Wynnefield Business Press
Description
What’s the best way to transform teams, elevate leaders and catapult careers? Launch a Moonshot — a game-changing project that disrupts business as usual. Drawing on the seminal 1961 Moonshot story of President Kennedy as well as real-life stories from the authors’ work, The Moonshot Effect steps you through the elements of a successful moonshot, from assembling a high performance team, selling your vision and executing the plan. The Moonshot Effect is a must-read for leaders and includes 24 critical practices that are not only essential to leading and managing a successful moonshot, but can benefit executives and entrepreneurs on a daily basis. With Lisa and Kate as your guides, you'll be ready to launch your own moonshot.
Kate Purmal and Lisa Goldman were members of extraordinary moonshot teams early in their careers and have since inspired, led or guided countless moonshot projects. Today, they speak and write about the power of moonshots and challenge CEOs, leaders and their teams to launch projects that will transform their businesses and careers.
Kate Purmal and Lisa Goldman were members of extraordinary moonshot teams early in their careers and have since inspired, led or guided countless moonshot projects. Today, they speak and write about the power of moonshots and challenge CEOs, leaders and their teams to launch projects that will transform their businesses and careers.
Advance Praise
''Reading The Moonshot Effect will inspire you to push beyond your comfort zone to transform your teams, develop your leaders, and cultivate the heroic in those around you.''
-- Leslie Blodgett, Former CEO and Creator of bareMinerals
''Goldman and Purmal are extraordinary coaches. They have the ability to consistently uncover new perspectives by breaking through the noise of every-day business.''
-- Scott Kim, CEO, Bankrate.com
''Bold ideas are great, but success is measured by results. Out-of-this-world coaches Goldman and Purmal deliver the rare blueprint for accomplishing extraordinary outcomes. If you're aiming for the stars, The Moonshot Effect is the book to take you there.''
-- Doug Leeds, CEO, IAC Publishing
''Kate Purmal and Lisa Goldman are two of the smartest, most pragmatic business advisors I've ever met. When they talk, leaders listen. The Moonshot Effect is essential reading. It teaches you that the way to make big things happen is by reaching far beyond what you thought possible.''
-- Mark Levy, Founder of Levy Innovation LLC and author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
''All companies in the marketplace need courageous leaders and innovators who can come up with the next ''big idea.'' The Moonshot Effect offers solid advice for breakthrough results.''
-- Pam Wallack, CEO and President, David's Bridal
''This is a rare book that will change your assumptions about how innovation happens; it will inspire you to work differently. Goldman and Purmal share their insights into how to achieve something extraordinary. Their wisdom and coaching have repeatedly helped me find unexpected solutions to drive outsized outcomes.''
-- Neil Vogel, CEO, About.com
-- Leslie Blodgett, Former CEO and Creator of bareMinerals
''Goldman and Purmal are extraordinary coaches. They have the ability to consistently uncover new perspectives by breaking through the noise of every-day business.''
-- Scott Kim, CEO, Bankrate.com
''Bold ideas are great, but success is measured by results. Out-of-this-world coaches Goldman and Purmal deliver the rare blueprint for accomplishing extraordinary outcomes. If you're aiming for the stars, The Moonshot Effect is the book to take you there.''
-- Doug Leeds, CEO, IAC Publishing
''Kate Purmal and Lisa Goldman are two of the smartest, most pragmatic business advisors I've ever met. When they talk, leaders listen. The Moonshot Effect is essential reading. It teaches you that the way to make big things happen is by reaching far beyond what you thought possible.''
-- Mark Levy, Founder of Levy Innovation LLC and author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
''All companies in the marketplace need courageous leaders and innovators who can come up with the next ''big idea.'' The Moonshot Effect offers solid advice for breakthrough results.''
-- Pam Wallack, CEO and President, David's Bridal
''This is a rare book that will change your assumptions about how innovation happens; it will inspire you to work differently. Goldman and Purmal share their insights into how to achieve something extraordinary. Their wisdom and coaching have repeatedly helped me find unexpected solutions to drive outsized outcomes.''
-- Neil Vogel, CEO, About.com
Marketing Plan
National trade marketing and sales campaign
National broadcast and print publicity campaign
Online marketing campaign including trade advertising and advance giveaways on Goodreads and 800-CEO-READ
For more information, visit http://themoonshotgroup.com
Available Editions
| EDITION | Other Format |
| ISBN | 9780972964319 |
| PRICE | $26.95 (USD) |
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