White Jade Tiger
by Julie Lawson
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Pub Date Jan 10 2017 | Archive Date Nov 30 2016
Dundurn | Dundurn Press
Description
1994 Sheila A. Egoff Children’s Literature Prize — Winner
1994 Candian Library Association Book of the Year Award — Runner-up
1995 Silver Birch Award — Shortlisted
CCBC’s Best Books for Kids & Teens (Spring 2017) Selection
Jasmine is not sure she likes the idea of being stuck in Victoria while her father goes to China. But on a field trip to Chinatown, she changes her mind. Passing through a doorway in Fan Tan Alley, she mysteriously finds herself in the early 1880s. Adventure begins with a new friend, a journey to the Fraser Canyon during the building of the Canadian Pacific Railway, and a search for an ancient amulet. But Jasmine is not the only one searching for the white jade tiger…
A Note From the Publisher
Marketing Plan
ADVERTISING
Consumer ads: Canadian Children's Book News, Best Books for Kids & Teens, Canadian Teacher Magazine
Library wholesaler ads: Library Services Centre, Whitehots, United Library Service
Trade ads: Publishers Weekly, School Library Journal, Quill & Quire
Online ads: 49th Shelf, Canada's History Reading Den,
MARKETING MATERIALS
Bookmarks
Free downloadable teacher resource guide
EVENTS
Event promotion: posters, e-cards
Trade show events and promotion: OLA, Reading for the Love of It, BEA, ALA
Launch event, Victoria
In person and digital classroom presentations
DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Goodreads giveaway
Cover and sample chapter reveal
NetGalley Campaign
Q&A with author on Dundurn blog and newsletters
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters
PUBLICITY
Targeted media and blogger review mailings
Advance Reading Copies available, enhanced quantity
Key Influencer mailing
Niche marketing to associations and interest groups
MERCHANDISING
Shelf talkers
Book hashtag: #WhiteJadeTiger
Author Website: www.julielawson.ca/index.html
Available Editions
| EDITION | Other Format |
| ISBN | 9781459737556 |
| PRICE | $9.99 (USD) |
| PAGES | 168 |
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