Leading Through the Turn
How a Journey Mindset Can Help Leaders Find Success and Significance
by Elise Mitchell
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Pub Date Jan 06 2017 | Archive Date Jan 09 2017
Description
A fresh voice on leadership--and a senior leader at one of the world’s largest communications networks --reveals that success comes by focusing on the journey, not just the destination.
Elise Mitchell founded Mitchell Communications as a boutique communications agency in 1995. From modest beginnings in a little-known market, she led the agency to grow more than 500 percent in five years. In 2012, Dentsu Inc., the world’s largest advertising agency, bought the company, retaining Mitchell as CEO and also elevating her to the role of CEO for Dentsu’s public relations network.
Drawn from Elise’s extensive experience, Leading through the Turn reveals her hard-won lessons for achieving success while enjoying the journey along the way. Her refreshing approach to leadership is revealed through first-hand stories from her rise to the top and interviews with well-known leaders, as well as stories from Elise’s motorcycle trips around the world.
• Includes intimate interviews with Mike Duke, former CEO of Walmart; Wendy Davidson, president, Kellogg’s Specialty Channels; Harold Korell, former CEO of Southwestern Energy; and other top global executives.
• Each chapter includes a summary of key learnings and reflection questions to help readers apply insights to their own leadership journey
• Mitchell’s agency has been ranked twice on the Inc. 500/5000 list of fastest-growing companies in America, as well on the 50 Fastest-Growing Women Owned/Led Companies by Women Presidents’ Organization and American Express OPEN.
Advance Praise
"I've worked with many experts across a variety of industries, but Elise is that rare combination of savvy business-builder, authentic leader and passionate advocate for others. In Leading Through the Turn, she shares stories from the trenches of entrepreneurship that will change your attitude about both success and significance. If you want to lead in remarkable ways, this is your roadmap."-- John Hall, CEO and co-founder, Influence & Co., Top 25 Influencers, Inc.
"In her well-crafted, highly instructive new book, Elise Mitchell shares an intimate view of her professional journey, learnings, personal growth and transformation. Leading Through the Turn is captivating reading for would-be entrepreneurs and leaders set on reinventing their future with new found tools and perspective."-- Dave Pottruck, former CEO, Charles Schwab; Chairman of the Board, Hightower
"In Leading Through the Turn Elise Mitchell uses wonderful storytelling to describe her journey as a determined leader who not only achieved success, but also discovered passion and purpose along the way. Elise authentically shares her wisdom in such an absorbing fashion that leaders across the board will enjoy and benefit."--Stephen Quinn, former CMO, Walmart Stores Inc.
"Elise Mitchell has been a pioneer throughout her career, building a successful and diverse communications agency with a refreshingly female perspective. Her business reflects Elise's own unique ability to connect with individuals at all levels and to steer a course with equal measures of charm and determination. Her inspiring journey provides a road map from which many others will now benefit."-- Andrew Flack, Vice President Marketing and E-Commerce, Hilton Worldwide
"Leadership is far more than just achieving the traditional marks of success. It's about finding true significance in what we do. Leading Through the Turn will make you rethink your purpose and redefine your destination. Elise teaches us that the journey isn't just a means to an end; it's something to be savored and experienced. A must-read for every leader today." -- John Addison, former Co-CEO of Primerica; Leadership Editor, Success Magazine and Wall Street Journal bestselling author of Real Leadership
Marketing Plan
The author will promote the book through speaking engagements, websites, podcasts and blogs.• Mitchell is a regular contributor to Entrepreneur.com, Mashable.com and other popular business websites.
Available Editions
EDITION | Hardcover |
ISBN | 9781259860997 |
PRICE | $28.00 (USD) |