Think Differently: Open your mind. Philosophy for modern life
20 thought-provoking lessons
by Adam Ferner
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Pub Date May 03 2018 | Archive Date May 01 2018
Quarto Publishing Group - Aurum Press | White Lion Publishing
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Description
Using a unique, visual approach to explore philosophical concepts, Adam Ferner shows how philosophy is one of our best tools for responding to the challenges of the modern world.
From philosophical ‘people skills’ to ethical and moral questions about our lifestyle choices, philosophy teaches us to ask the right questions, even if it doesn't necessarily hold all the answers. With 20 dip-in sessions from history's great philosophers alongside today's most pioneering thinkers, this book will guide you to think deeply and differently.
At Build and Become we believe in building knowledge that helps you navigate your world. Our books help you make sense of the changing world around you by taking you from concept to real-life application through 20 accessible lessons designed to make you think. Create your library of knowledge. For further information on Build&Become, follow us on Instagram, Twitter and Facebook
Marketing Plan
Build and Become: Think Differently, Read People, Get
Technology, Being Creative
May 3, 2018/ $16.99 / hardcover
9781781317174, 9781781317310, 9781781317488, 9781781317181
November: Launch B+B webpage with data capture tool launched. BLADs and presenters created.
January: B+B social media launched across Facebook, Instagram, and Twitter. Engage authors in promoting their books and the series as a whole. (Michael Atavar: 224 Twitter followers, Gerald Lynch: 2,108 Twitter followers). Development of Social media friendly quote images and GIFs. Issue Trade Release—Picked up by The Bookseller.
February: Consumer Press release developed. I’ll be using a US version to pitch the whole series. (see pitch list below). UK broadcast media approached. PR team develop feature ideas. Obtain a list of author US connections for endorsement, reviews and media
March: Approach Publishers Weekly, Shelf Awareness, Publishers Lunch with US trade Series announcement. Pitch the series to whole list of contacts. Below are the top media that will be pursued A great deal of additional media and bloggers will be pitched in the US and Canada as well.
Pitch series to trade media: Publisher’s Weekly, Kirkus, Booklist, Library Journal, BookRiot, Shelf Awareness
Top 10 media pitch: The New York Times, NPR, The Wall Street Journal, Los Angeles Times, Washington Post, O, The Oprah Magazine, HuffPost, Buzzfeed, Slate, USA Today
Pitch books separately (with “also in this series” at the bottom)
Top 10 media for Read People: Harvard Business Review, The Boston Globe, Chicago Tribune, Fast Company, Boing Boing, Refinery29, The Atlantic, GQ, Forbes, TIME
Top 10 media for Think Differently: Werd.com, Aspiring Gentleman, HiConsumption, Cool Material, The Big Questions, HerCampus, DailyOm, CoEd, Make Life Epic, Mind Globe
Top 10 media for Get Technology: Popular Mechanics, Mashable, Mediabistro, Wired, New York Post, The Globe and Mail, Discover, Mental Floss, Primer Magazine, Men’s Journal
Top 10 media for Being Creative: Woman’s Day, The Creativity Post, People, LifeHacker, Will Write for Food, Brit + Co, CreativeLive Blog, Whispered Inspirations, HelloGiggles, Common Ground
Top Podcasts I’ll be pursuing for interviews/book coverage: BookRiot podcast (or All the Books podcast), Fresh Air from NPR, Smart People Podcast, The Tim Ferriss Show, The School of Greatness, The Art of Charm, How to do Everything, The Constant Creative, Late Night Conversation (from Late Night Library), The Accidental Creative
UK will shoot videos with the authors for social media use. Short videos about some of the lessons in each book will also be made. Follow up with media for coverage, Goodreads giveaway runs, Titles go up on NetGalley, Gain Amazon reviews and general reader reviews
April: Pitch feature ideas from each of the authors, Media coverage begins to publish, Series launched at London Book Fair (10-12 April), Mail review copies to author family and friends in the US to encourage Amazon reviews, Pitch Gift Lists for graduations
May: Publication date, Media coverage continues to publish, Author interviews or book coverage in podcasts, Contact authors of the 2 Fall titles for US contacts for reviews or endorsements
June-July: Continue to pursue media coverage and push the series. Pitch Back to School lists, include the 2 Fall titles (Good Money, Enjoy Time).
August: Pitch the new titles to media: Good Money, Enjoy Time
Available Editions
| EDITION | Other Format |
| ISBN | 9781781317174 |
| PRICE | $16.99 (USD) |
| PAGES | 160 |
Featured Reviews
Ann T, Reviewer
Thank you Quatro Publishing and NetGalley for an ARC of this book in return for my honest review.
I enjoyed this short book philosophical book based upon a number of lessons to “build and become” a new, fresh perspective of approaching life. It was easy to read, without being laden down with the heavy philosophical thought of some texts, but provided great references for further reading if so intrigued.
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