The Most Effective Ways to Live Longer, Revised
The Surprising, Unbiased Truth About What You Should Do to Prevent Disease, Feel Great, and Have Optimum Health and Longevity
by Jonny Bowden; Beth Traylor
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Pub Date Mar 26 2019 | Archive Date May 01 2019
Quarto Publishing Group – Fair Winds Press | Fair Winds Press
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Description
Living a long life isn’t only about measuring the number of years lived, but how we live them. Dr. Beth Traylor and nutritionist and weight loss expert Jonny Bowden provide recommendations that will keep you strong, healthy, energetic, and active with every decade of your life. These methods—all backed by the latest research and scientific studies—are easy, yet work anti-aging miracles. There’s no better time to start than now.
You’ll learn how to rein in "The Four Horseman of Aging":
- Free radicals, which cause oxidative damage that wear you down from the inside out;
- Inflamation, the “silent killer” that is a factor in almost every degenerative disease;
- Glycation, a process that is implicated in many of the diseases of aging
- Stress, which can cause more damage to your overall well-being than you think.
The book includes fitness tips for your body's "key players"—the heart, brain, bones, muscles, joints, immune system, and hormones. More and more studies are proving that we can strongly influence how long and how well we live. This fully revised and updated edition offers the smartest program for living a longer, healthier, better life.
Marketing Plan
Key Selling Points
New coauthor: Dr. Beth Traylor, a medical doctor certified in both Functional Medicine and Anti-Aging Medicine and a senior institute physician practicing at Cenegenics, brings her expertise on many topics, especially hormone replacement therapy for both men and women
A new focus from “number of years lived” to “how those years are lived.” It’s about long, purposeful living.
Some clarity on the benefits of Paleo diets, keto diets, and vegan diets as well as intermittent fasting (all highly searched for topics).
Best-selling author, Jonny Bowden, online platform continues to expand
Key Campaign Activity:
Pitch to target cooking and healthy living media
Send advances to long-lead publications
Leverage authors online platforms. Jonny Bowden’s website, Facebook (13K followers), Twitter (8.6K followers and Instagram (1.3K followers) Beth’s website, Facebook (10.8K followers), Twitter (20K followers) and Instagram (3.4K followers)
Trade: Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews
Publicity / Media: Advances: SELF, Woman's Day, Woman's World, Woman's Health, Doctor Oz's The Good Life Magazine, Redbook, Marie-Claire, WebMD, Remedy's Healthy Living, Yoga Digest, Whole Foods Magazine, Mother Earth Living, Kindred Spirit, BeliefNet, Patheos, Watkins Mind Body Spirit, Body Mind Spirit Guide, Conscious Lifestyle Magazine, Spirituality and Health, Natural Health, Prevention, EVOLVE, Primary Online: MindBodyGreen, Refinery29, Goop, She Knows, BlogHER, WebMD, Mother Earth Living
Available Editions
| EDITION | Other Format |
| ISBN | 9781592338627 |
| PRICE | $26.99 (USD) |
| PAGES | 272 |
Featured Reviews
Reviewer 445956
Really useful, with easy to apply tips for a happier and longer life. Recommend it for its insightful ideas.
Lindsay A, Reviewer
This book is very complex and unlike many diet and nutrition books full of a lot medical facts to back to their findings which is a nice change. This book feel authoritative and has many tricks and changes you can easily make to improve your health. Well worth a read Oh and watch the YouTube link!.
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