Why Bother

"A truly brilliant book. Jennifer Louden is warm, down-to-earth, and thoroughly practical as she explores the profound question of what matters most to each of us. It’ s quite stunning how she weaves together personal stories, deep reflections, inspiration, and immediately useful actions. A gem.”
—Dr. Rick Hanson, PhD, NYT bestselling author of Buddha's Brain

“I love this book like I love my closest girlfriends because just like them, it is funny and smart and brave. Like them, it is comfortable with the mess and the vulnerability—in me and in life. Like them, it digs into the details, the nuances of how we forge our paths, the stuff it often seems no one is willing to talk about. Whenever I put it down, I craved going back to it for more mentorship and comfort. It’s a truism among us personal-growth writers say that everything we are writing about has been written about a thousand times before, but I’m telling you—this has never been written before.”
—Tara Mohr, author of Playing Big

“Here is what I know about Jennifer Louden: she is a potent force for good in this world. Her life force is off the charts—girlfriend is alive. She does not bypass sorrow or rage but meets them fully and turns them into joy. She has single-handedly created a life of unique meaning, authenticity, and abundance that also happens to benefit countless others. If anyone ever asked, Hey, want to read a book about how to be just like Jen Louden? I’d say HELL YES. And now here it is. This powerful, real, funny, wise book will show you how to stop tormenting yourself with self-doubt and start living your one true life—not by becoming someone else, but by finally being exactly who you are.”
—Susan Piver, NYT bestselling author of The Four Noble Truths of Love

“I ended my own book with the words, ‘Now what?’ When I picked up Jennifer Louden’s book, I felt as if it were a follow-up to my own question. Why Bother? spoke to me as if I were speaking to myself (in a loving voice, instead of the jerky one) and it has become my guide, my map, my bible, my confidante. I want everyone I know to own a copy as tattered as mine.”
—JENNIFER PASTILOFF, author of national best-seller On Being Human

“This book is a revelation. Why Bother? woke me up from my creative slumber and revitalized the desire I had pushed to the side in favor of ‘getting things done.’ Jennifer Louden’s words gave language to the areas of my life that felt stagnant, and immediately catapulted me into the action my soul craved. If you’ve been looking to tap back into your truest desires and deepest purpose so you can craft a life of meaning, this book will help you do exactly that.”
—AMBER RAE, author of Choose Wonder over Worry: Move Beyond Fear and Doubt to Unlock Your Potential

“Why Bother? is a reclamation. With curiosity, wisdom, reverence, and grace, Jennifer Louden shows us how to transform two simple words from the ultimate expression of futility into a path back to desire and, eventually, meaning. Read it, then live it.”
— JONATHAN FIELDS, author and founder of Good Life Project

* A combo of a Happy Women Dinners, co-working locations, and bookstore tour across the U.S. including San Diego, LA, San Francisco, Monterey, Portland, Seattle, Washington D.C., Chicago and to be confirmed New York, Nashville, and Baltimore.

* Highly engaged street team

* National publicity

* Social media advertising including Facebook ads that tap into my previous books including The Woman's Comfort Book

*Pre-launch invite to my email list of 18,000 and social media following (combined 35K) to a 5 day live and pre-recorded e-course

* Weekly FB lives and Instagram lives leading up to launch

* Numerous podcast interviews including The Good Life Project

* Guest posts

* Free "get your bother on" group support kit