Honest SEO
Demystifying the Google Algorithm To Help You Get More Traffic and Revenue
by Jason Hennessey
This title was previously available on NetGalley and is now archived.
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Pub Date Aug 08 2023 | Archive Date Aug 22 2023
Greenleaf Book Group | An Inc. Original
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Description
With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe.
That’s where Honest SEO, a book that’s been over 20 years in the making, comes in. Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO.
And you don’t have to know how to code or have a computer science degree to read and understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that’ll increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.
Marketing Plan
- National trade marketing and sales campaign
- Promotion support provided by imprint partner Inc. Magazine
- Custom targeted outreach to digital influencers
- Targeted press release distribution
- Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media
- Online marketing campaign including targeted and trade advertising and advance giveaways via Goodreads and Porchlight
Available Editions
| EDITION | Other Format |
| ISBN | 9781639090167 |
| PRICE | $24.95 (USD) |
| PAGES | 288 |
Available on NetGalley
Featured Reviews
Ula T, Reviewer
A very useful how-to guide for anyone who runs a website.
Whether you like it or not, your online popularity depends on Google - if you know how to be attractive to its algorithms, you have a chance of growing an audience. But Google doesn't reveal how it works. That's why SEO, or Search Engine Optimisation, was born. Trying to reverse-engineer the algorithms has an alchemistic feel to it - but after more than 20 years of existence, it has also created a body of verified methods.
This book is written in a very accessible way, so it can be recommended to people with no previous experience, but as it contains not only general guidelines but also specific tips and tools, I think it will also be useful to more advanced readers.
Thanks to the publisher, Greenleaf Book Group, and NetGalley for an advanced copy of this book.
Beth H, Reviewer
So much useful info and advice here! I own a small petcare company and SEO on Google is non-negotiable for driving potential clients to my website. I’ve been mostly fumbling in the dark, trying to make sense of cryptic or far too technical advice, but finding this book is already proving a lifesaver. I’m thrilled to be working on implementing the many useful tips found within these pages.
Thank you Jason Hennessy, Greenleaf Book Group, and NetGalley for providing this ARC for review consideration. All opinions expressed are my own.
Reviewer 808875
Honest SEO is a comprehensive and reliable guide to SEO that can help you achieve your digital marketing goals. It's well-written and easy to understand, even if you don't have a technical background. The author shares the strategies he's used for his clients, and he does it in a way that's both informative and entertaining. If you're serious about improving your website's ranking in search engines, this book would be a good place to start.
Kathy Z, Reviewer
This is the introduction to SEO that I have been looking for. It is highly readable and covers all the basics you need to know. Whether you are a small or mid-size business, there is a lot to discover in this book about Search Engine Optimization. It has many practical suggestions for implementing a winning SEO strategy.
As a website developer for a small business, I made lists of points I needed to follow up on. Jason presents all this information in an easy-to-follow manner for those unfamiliar with SEO. He lists several essential tools, both free and paid. He covers many Google tools, some of which were new to me. Whether you intend to tackle SEO on your own or hire a company to do it for you, this book should be in your arsenal. I know it will be one I refer to again and again.
Thanks to Greenleaf Book Group for access to a digital ARC on NetGalley.
Rayne P, Reviewer
As a new marketer, this book was extremely helpful. I have so much great information that I took from reading this and can now implement into our business ✨
Samuel M, Bookseller
Honest SEO was a book that I found very valuable. It assumes no prior knowledge of SEO and is designed to take you from zero to a pretty effective draw for your website. It's straightforward, well-written, and approachable.
One comment: There are a lot of graphics that I'm sure are attractive in the print version of the book but don't add anything to the e-book beyond taking up space. It was a minor annoyance while reading and may be gone upon publication.
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