Ever wonder why some individuals effortlessly command attention and influence, while others struggle to be heard? The answer lies in mastering the art of communication. No one wants to be misunderstood. Yet, most people are unaware of how often their message is lost to verbal and non-verbal distractions and bad habits. Credibility, and ultimately influence, is easily lost with communication missteps.

Influence requires credibility. And credibility requires critical thinking and clear communication. Sounds simple enough, but too often muddled messages get lost, and credibility suffers. In our on-line world, it’s never been more important.

Mastering the art of communication and elevating your influence requires insights and thoughtful planning, but knowing where to start, steps to take, and pitfalls to avoid is no easy task. Don’t leave it to chance.

Loaded with actionable coaching tips, The Clarity Advantage is your personal communication coach. Whether it's navigating meetings, emails, or online conversations, the authors guide you through the maze, offering insights to enhance your clarity and, subsequently, your credibility including:

Vivid and relatable real-life stories illustrate the ten common pitfalls to clear communication in action.

The five solid pathways to circumvent the ten communication pitfalls. These pathways not only capture colleagues' attention but also elevate your influence.

Numerous practical tools and tips to help you master the 4 C’s of effective communication – critical thinking, clarity, credibility, and clout – including, to name just a few, the pocket guide to critical thinking, proven approaches to problem solving, how to unlock the powerful potential of questions, and the Crystal Rule: 10 guiding principles for trouble free communication.

If you've ever felt sidelined in a meeting, struggled with unclear communication, or faced challenges to your credibility, you can elevate your influence to new heights.

Timothy J. Tobin, Ed.D is a learning and leadership development professional, leadership speaker, consultant, and coach. In addition to numerous academic and professional blogs and articles, he is the author of Peak Leadership Fitness and Your Leadership Story. He holds a bachelor’s degree in psychology, master’s degree in organizational management, and a Doctorate in Human and Organizational Studies, as well as professional certifications as a Senior Professional of Human Resources (SPHR) and SHRM Senior Certified Professional.

Roger S. Peterson, author, textbook editor, and marketing executive, is a Professional Certified Marketers (PCM) of the American Marketing Association and past president of AMA/Sacramento. Past gigs were at divisions of J. Walter Thompson and Ogilvy & Mather. He is coauthor/developmental editor on four books.

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