Wrangling the Doubt Monster

“Every writer needs to learn how to work with doubt, and this book is a gentle invitation to sit with it, contemplate it, and find a way forward.”

—JENNIE NASH, FOUNDER AND CEO OF AUTHOR ACCELERATOR

“Artists of all stripes dance with doubt—should we? are we? why do we?—and this gentle, inspirational guide is your friend in the studio, to turn to for a moment of reassurance and renewal. Keep it handy, dip in as you need, and scribble in your own doubt-dispelling passages among the sure insights and notable quotations.”

—ALLISON K. WILLIAMS, AUTHOR OF SEVEN DRAFTS: SELF-EDIT LIKE A PRO FROM BLANK PAGE TO BOOK

“For the artists with whom I work, doubt feels like a terrible adversary. Amy L. Bernstein explains why in her pithy, powerful Wrangling the Doubt Monster. Highly recommended!”

—DR. ERIC MAISEL, CREATIVITY COACH, WORKSHOP LEADER, AND AUTHOR OF OVER 40 BOOKS, INCLUDING FEARLESS CREATING: A STEP-BY-STEP GUIDE TO OVERCOMING RESISTANCE AND UNLEASHING YOUR CREATIVE POTENTIAL

“Chock full of common-sense wisdom, Amy Bernstein's Doubt Monster deftly helps us understand why we should harness, not banish, our doubts. A terrific addition to the bookshelf of any writer, artist, entrepreneur, or inventor.”

―MAGGIE JACKSON, NATIONAL BOOK AWARD NOMINEE FOR UNCERTAIN: THE WISDOM AND WONDER OF BEING UNSURE

“The best word I can use to describe this book is INSPIRING. Through beautiful prose and poetry, visual illustrations, and wise quotes, Amy Bernstein gives readers the tools they need to let go of the unwinnable struggle against doubt so they can move forward with the creative pursuits that deeply matter to them. I highly recommend this book for every creative person who gets stuck because of anxiety, self-doubt, or imposter syndrome.”

―JILL STODDARD, PHD, IMPOSTER NO MORE: OVERCOME SELF-DOUBT AND IMPOSTERISM TO CULTIVATE A SUCCESSFUL CAREER

Marketing Plan for "Wrangling the Doubt Monster" by Amy L. Bernstein

1. Target Audience Identification

• Demographics: Adults aged 20-45, both male and female, with a slight skew towards females due to the introspective nature of the content.

• Professions: Creative professionals such as writers, artists, musicians, entrepreneurs, and those in fields like design, marketing, and advertising.

• Geographic Locations: Urban and suburban areas in the US with vibrant cultural scenes, including cities like Los Angeles, New York City, San Francisco, Chicago, and Austin.

2. Unique Selling Proposition (USP)

• The book provides a compassionate guide to managing creative self-doubt, with a unique approach that encourages embracing doubt rather than eliminating it. Illustrated with whimsical visuals, it makes complex psychological concepts accessible.

3. Goals and Objectives

• Awareness: Increase visibility and recognition of the book within the creative community.

• Engagement: Foster a supportive community of readers who interact with the book's content and share their experiences.

• Sales: Drive pre-orders and sales through multiple channels, including online retailers, independent bookstores, and chain bookstores.

4. Marketing Channels and Strategies

**a. Pre-Launch Phase

• Website and Landing Page: Develop a dedicated landing page on Amy L. Bernstein's website featuring book details, author information, and pre-order links.

• Social Media Teasers: Share snippets, quotes, and illustrations from the book on Amy’s social media platforms (Facebook, Instagram, TikTok).

• Email Marketing: Send out teasers and pre-order information to Amy's email subscribers and Substack newsletter readers.

• Press Release: Distribute a press release to relevant media outlets, highlighting the book's unique approach and endorsements.

**b. Launch Phase

• Virtual Book Tour: Organize a virtual book tour with live Q&A sessions, reaching a global audience. Engage with readers on platforms like Zoom, YouTube Live, and Facebook Live.

• Interactive Workshops: Host a series of online workshops where participants engage in creative exercises designed to confront and manage their doubts.

• Panel Discussions: Arrange panel discussions with diverse artists who can share their personal stories about managing creative doubt.

**c. Post-Launch Phase

• Book Reviews and Blog Posts: Reach out to bloggers and reviewers in the personal development and creative fields to review the book.

• Podcasts and Webinars: Feature Amy on popular podcasts and webinars related to creativity and mental health.

• Social Media Campaign: Launch a campaign encouraging readers to share their experiences with the book using a unique hashtag (#WranglingDoubt).

5. Collaborations and Partnerships

• Creative Communities: Partner with creative hubs, online communities, and workshops to promote the book.

• Influencers: Collaborate with influencers in the arts and personal development space to reach a broader audience.

• Workshops and Conferences: Utilize the book in creative writing workshops and conferences as a resource and discussion point.

6. Content Marketing

• Blog Posts: Publish a series of blog posts on topics related to the themes in the book, such as managing self-doubt and fostering creativity.

• Videos: Create short videos and reels featuring key insights and quotes from the book, to be shared on social media and Amy’s YouTube channel.

• Infographics: Design infographics that visualize the book’s key concepts and share them across social media platforms.

7. Bookstore and Library Outreach

• Book Signings: Arrange book signings and readings at local bookstores and libraries in key cities.

• Library Programs: Partner with libraries to include the book in their reading programs and workshops.

8. Metrics and Evaluation

• Sales Data: Track pre-order and sales numbers through various channels.

• Engagement Metrics: Monitor social media engagement, website traffic, and email open rates.

• Feedback: Collect feedback from readers through reviews, social media comments, and direct responses to gauge the book’s impact.

9. Budget Allocation

• Advertising: Allocate budget for social media ads, Google ads, and sponsored posts.

• Production: Invest in high-quality video and graphic content production.

• Events: Budget for virtual event platforms, book signings, and panel discussions.

Conclusion

"Wrangling the Doubt Monster" by Amy L. Bernstein has the potential to resonate deeply with its target audience. By leveraging a multi-faceted marketing approach that includes digital marketing, community engagement, and strategic partnerships, the book can reach and inspire creative individuals across various disciplines.

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